Cars
Want to see all the Super Bowl XLIX commercials from February 1, 2015, in the same place? They're all here in alphabetical order, with GCBC's verdict. Tomorrow, we delve into January auto sales figures for every manufacturer competing in the United States and Canada. Today, we have fun watching wrinkly old people Dodge found for their best-of-the-bunch 2015 Super Bowl commercial.
BMW i3: Sure, they're not all all-electric. And yes, it is just a car. But the BMW i3 ad with Katie Couric and Bryant Gumbel is both humorous and in possession of a story. And it shows the product. 6/10.
Chevrolet Colorado: Not quite as funny as they thought, since 30 seconds wasn't long enough to pull off the stung, the commercial still pulled off the trick of feeling trucky and techy all at the same time. 6/10.
Dodge: Although the Challenger was highlighted, this was really a commercial for the whole Dodge brand. And it was terrific. Now if FCA would invest in Dodge's future as much as they invested in a Super Bowl ad - the brand needs more than Hellcats - all will be well. But what a way to make a statement about brand mission while incorporating legacy, humour, and your product all at the same time. 9/10.
Fiat 500X: Funny, offbeat, with a story that built nicely over a matter of only a few seconds, the 500X ad can't be confused with a commercial that thoroughly highlights the product, but the product was very clearly identified, as was the message relating to it. 8/10.
Jeep Renegade: Is it easier for Jeep because their message has never needed to be muddled? Perhaps, but they nicely integrated their new international mindset. Too bad the ad wasn't original, or else we'd give it more points. 8/10.
Kia Sorento: Meh, it's decent. Pierce Brosnan performed well, the Sorento looks great and is shown frequently, and the commercial works well in terms of, "This is what Super Bowl commercials do." But it's not memorable. 6/10.
Lexus NX: Is this 1989? At least they showed the product, the RX's baby brother NX crossover, which looks a lot better in person than it does in 2D. But the commercial is uncomfortably uncool. 3/10.
Lexus RC: This is much better than the NX ad, but aside from their creased styling, you'd never know the two products were built by the same company. Advertising for one brand doesn't require perfect cohesion all the time, but the two messages seemed at odds with one another, and given the venue, that represents a missed opportunity. 5/10.
Mazda CX-5: Penn & Teller can be pretty funny guys, so why didn't Mazda let them marry the comedy and the magic in the ad itself? There'll be nothing wrong with this spot when it becomes a routine part of your TV-watching routine, but it's flat for a Super Bowl broadcast. 4/10.
Mercedes-Benz AMG GT: Is this how six-figure supercars from historically classy automakers ought to be marketed? Sure, if you're advertising to the children of the rich dudes who are watching the game. But none of the AMG GT/Jerry Rice stuff was funny, and the ad brought down the image of the car. 2/10.
Nissan Maxima: It may be unrealistic - so are lost puppies chasing off wolves with Budweiser horses - and it shouldn't have taken so long to build the story. But the message was positive. If only it didn't end by showcasing the next Maxima, an odd-looking car that has been far from Nissan's core product line over the last few years. 6/10.
Toyota Camry: GCBC's recent review of the Toyota Camry XSE was quite positive. But no Camry, you're not that great. 5/10.
Toyota Camry: The dad theme was pervasive in Super Bowl XLIX ads, but this one was perhaps the most divisive. Touchy-feely? Yes. But too touchy feely? Yes. And do Camry-driving fathers send daughters to war? 4/10.
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Toyota's "connections" Super Bowl Ad Will Take You From Zero To Snooze In 61 Seconds
Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it...
- Toyota Reinvents Its 2012 Camry Super Bowl Commercial
It has been a while since we last saw Toyota advertising at the Super Bowl game, but the Japanese carmaker is back after a three-year hiatus with a new commercial for its redesigned 2012 Camry sedan. The brand's 60-second long spot is called “Reinventedâ€...
- Audi Teases Oddball Super Bowl Xlvi Commercial With Tree Climbing Vampires
Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...
Cars
All The 2015 Super Bowl XLIX Car Commercials
BMW i3: Sure, they're not all all-electric. And yes, it is just a car. But the BMW i3 ad with Katie Couric and Bryant Gumbel is both humorous and in possession of a story. And it shows the product. 6/10.
Chevrolet Colorado: Not quite as funny as they thought, since 30 seconds wasn't long enough to pull off the stung, the commercial still pulled off the trick of feeling trucky and techy all at the same time. 6/10.
Dodge: Although the Challenger was highlighted, this was really a commercial for the whole Dodge brand. And it was terrific. Now if FCA would invest in Dodge's future as much as they invested in a Super Bowl ad - the brand needs more than Hellcats - all will be well. But what a way to make a statement about brand mission while incorporating legacy, humour, and your product all at the same time. 9/10.
Fiat 500X: Funny, offbeat, with a story that built nicely over a matter of only a few seconds, the 500X ad can't be confused with a commercial that thoroughly highlights the product, but the product was very clearly identified, as was the message relating to it. 8/10.
Jeep Renegade: Is it easier for Jeep because their message has never needed to be muddled? Perhaps, but they nicely integrated their new international mindset. Too bad the ad wasn't original, or else we'd give it more points. 8/10.
Kia Sorento: Meh, it's decent. Pierce Brosnan performed well, the Sorento looks great and is shown frequently, and the commercial works well in terms of, "This is what Super Bowl commercials do." But it's not memorable. 6/10.
Lexus NX: Is this 1989? At least they showed the product, the RX's baby brother NX crossover, which looks a lot better in person than it does in 2D. But the commercial is uncomfortably uncool. 3/10.
Lexus RC: This is much better than the NX ad, but aside from their creased styling, you'd never know the two products were built by the same company. Advertising for one brand doesn't require perfect cohesion all the time, but the two messages seemed at odds with one another, and given the venue, that represents a missed opportunity. 5/10.
Mazda CX-5: Penn & Teller can be pretty funny guys, so why didn't Mazda let them marry the comedy and the magic in the ad itself? There'll be nothing wrong with this spot when it becomes a routine part of your TV-watching routine, but it's flat for a Super Bowl broadcast. 4/10.
Mercedes-Benz AMG GT: Is this how six-figure supercars from historically classy automakers ought to be marketed? Sure, if you're advertising to the children of the rich dudes who are watching the game. But none of the AMG GT/Jerry Rice stuff was funny, and the ad brought down the image of the car. 2/10.
Nissan Maxima: It may be unrealistic - so are lost puppies chasing off wolves with Budweiser horses - and it shouldn't have taken so long to build the story. But the message was positive. If only it didn't end by showcasing the next Maxima, an odd-looking car that has been far from Nissan's core product line over the last few years. 6/10.
Toyota Camry: GCBC's recent review of the Toyota Camry XSE was quite positive. But no Camry, you're not that great. 5/10.
Toyota Camry: The dad theme was pervasive in Super Bowl XLIX ads, but this one was perhaps the most divisive. Touchy-feely? Yes. But too touchy feely? Yes. And do Camry-driving fathers send daughters to war? 4/10.
- And The Most Viewed Commercial During Super Bowl Xlvi Was….
To the dismay of Patriot fans, the New York Giants won the Super Bowl XLVI. But aside from the real game on the field, there was also another game taking place on television sets. We're talking of course about the advertising war. According to Kantar...
- Toyota's "connections" Super Bowl Ad Will Take You From Zero To Snooze In 61 Seconds
Toyota has a secret weapon against its rivals in this year's Super Bowl (well, at least those that have scheduled to air their commercials after the Japanese company): it's called "Connections" and it's one of two spots that it...
- Toyota Reinvents Its 2012 Camry Super Bowl Commercial
It has been a while since we last saw Toyota advertising at the Super Bowl game, but the Japanese carmaker is back after a three-year hiatus with a new commercial for its redesigned 2012 Camry sedan. The brand's 60-second long spot is called “Reinventedâ€...
- Audi Teases Oddball Super Bowl Xlvi Commercial With Tree Climbing Vampires
Some Super Bowl commercials hit the spot while others fall flatter than a pancake. We can't say yet in which of the two categories Audi's upcoming Super Bowl XLVI ad will fall into as we only have a short teaser of the 60-second long clip that...
- Hyundai To Introduce Commercials Tailor-made For The Super Bowl
If there is one televised event in the U.S. that attracts record audiences, it is the Super Bowl. So it comes to no surprise that companies with an aggressive advertising campaign deem it worthy to pay a lot of cash (as much as US$3.0 million in 2011...