Cars
Brand loyalty among customers is something all carmakers aspire to achieve, but sometimes that's easier said than done as proved by the results of J.D. Power and Associates' 2012 Customer Retention Study.
- Lexus Regains Crown In J.d. Power's 2012 Dependability Study, Chrysler, Dodge And Jeep Flop
Each year, J.D. Power and Associates release their findings on the overall dependability of three-year old vehicles sold in the States. The 2012 Dependability Study polled some 31,000 owners of 2009 model-year vehicles measuring problems they experienced...
- New Study Examines Why Luxury Car Buyers Stay Loyal To Their Brands
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales,...
- Csi Marchionne: Poor J.d. Power Scores Means Chrysler Dealers Must Work On Customer Satisfaction
Fiat is the brand in the alliance that's in trouble and Chrysler the one blossoming right now having increased its sales by 26 percent in 2011, yet Fiat-Chrysler CEO Sergio Marchionne is not happy about the latter's performance in J.D. Power’s...
- Study Shows What Brands Captured The Interest Of Pontiac Owners In 2010
A new survey from RL Polk & Co. suggests that most Pontiac owners who bought a new car in 2010 chose a product from General Motors. More specifically, of the 57,641 Pontiac customers looking to replace their car, GM was able to recapture 53.3% of...
- 2009 Honda Fit / Jazz: Teaser Press Release
Honda issued the first official press release on its new Fit (Jazz in European markets) through its UK arm. Strangely Honda hasn’t official let loose any images but they did invite a handful of international magazines a couple of weeks ago to test...
Cars
New Survey Shows which Owners Would Buy from the Same Brand Again
Brand loyalty among customers is something all carmakers aspire to achieve, but sometimes that's easier said than done as proved by the results of J.D. Power and Associates' 2012 Customer Retention Study.
There's a lot to say about the survey that measures the rate at which automotive brands retain their existing customers and which is now in its ninth year, but we can't help but to start from the winner.
Amazingly, the brand that manages to keep most customers is Hyundai with a retention rate of 64%. The South Korean brand's feat is even more impressive if you consider that just two years ago it ranked below average with 47%!
Read more »- Lexus Regains Crown In J.d. Power's 2012 Dependability Study, Chrysler, Dodge And Jeep Flop
Each year, J.D. Power and Associates release their findings on the overall dependability of three-year old vehicles sold in the States. The 2012 Dependability Study polled some 31,000 owners of 2009 model-year vehicles measuring problems they experienced...
- New Study Examines Why Luxury Car Buyers Stay Loyal To Their Brands
Brand loyalty is a priority for any car manufacturer. It ensures that they have a healthy core of buyers who will remain loyal when the time comes to change their car for a new one. Luring customers away from a rival, or “conquest†sales,...
- Csi Marchionne: Poor J.d. Power Scores Means Chrysler Dealers Must Work On Customer Satisfaction
Fiat is the brand in the alliance that's in trouble and Chrysler the one blossoming right now having increased its sales by 26 percent in 2011, yet Fiat-Chrysler CEO Sergio Marchionne is not happy about the latter's performance in J.D. Power’s...
- Study Shows What Brands Captured The Interest Of Pontiac Owners In 2010
A new survey from RL Polk & Co. suggests that most Pontiac owners who bought a new car in 2010 chose a product from General Motors. More specifically, of the 57,641 Pontiac customers looking to replace their car, GM was able to recapture 53.3% of...
- 2009 Honda Fit / Jazz: Teaser Press Release
Honda issued the first official press release on its new Fit (Jazz in European markets) through its UK arm. Strangely Honda hasn’t official let loose any images but they did invite a handful of international magazines a couple of weeks ago to test...