Cars
One in five premium-brand vehicles sold in Canada in April wore the blue and white propeller badge of BMW. In a German triad we'll call BMBenzdi, BMW, Mercedes-Benz, and Audi owned more than 54% of the Canadian luxury auto brand market last month. That's the sort of market share that makes other automakers feel like packing it in and heading home. Fortunately, they've hung around to supply us with compelling alternatives like the Cadillac CTS (338 sales in April) and Volvo S60 (167 sales in April).
South of the border, BMBenzdi's market share last month was closer to 40%. That left a lot of room for other automakers to make healthy profits. Even a niche automaker like Saab managed to sell 696 cars in America. In Canada, where the overall market size was seven times smaller, Saab sales totalled just 21 cars, 33 times fewer than the company's U.S. tally. How'zat happen? Thus, Saab's Canadian luxury auto brand market share was 0.15%, barely distinguishable on the Graph below.
It's not as though small auto manufacturers can't run through the BMBenzdi gauntlet to find buyers. Porsche Canada sales skyrocketed 43.6% in April as the Zuffenhausen gang's luxury auto market share grew from 1.6% in March to 2.31% in April.
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- Luxury Auto Brand Market Share In Canada - April 2012
Without its Sprinter vans, Mercedes-Benz sold 3029 automobiles in Canada in April 2012. Without Sprinter, Mercedes-Benz Canada market share falls from the 24.3% you see in the chart below to 22.9%. Mercedes-Benz certainly doesn't need the Sprinter...
- Luxury Auto Brand Market Share In Canada - November 2011
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- Luxury Auto Market Share In Canada - May 2011
A smaller population that's forced to pay more for new vehicles than their neighbours will inevitably acquire fewer new luxury cars in the span of a month. Just how many fewer vehicles are we talking about? Saab sold 385 cars in the United States...
- New Vehicle Market Share By Brand In Canada - April 2011
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- New Vehicle Market Share By Brand In Canada - March 2011
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Cars
Luxury Auto Market Share In Canada - April 2011
South of the border, BMBenzdi's market share last month was closer to 40%. That left a lot of room for other automakers to make healthy profits. Even a niche automaker like Saab managed to sell 696 cars in America. In Canada, where the overall market size was seven times smaller, Saab sales totalled just 21 cars, 33 times fewer than the company's U.S. tally. How'zat happen? Thus, Saab's Canadian luxury auto brand market share was 0.15%, barely distinguishable on the Graph below.
It's not as though small auto manufacturers can't run through the BMBenzdi gauntlet to find buyers. Porsche Canada sales skyrocketed 43.6% in April as the Zuffenhausen gang's luxury auto market share grew from 1.6% in March to 2.31% in April.
Luxury Auto Brand Market Share In Canada - April 2012
Luxury Auto Market Share In Canada - May 2011
Luxury Auto Market Share In Canada - March 2011
Canadian New Vehicle Market Share By Brand - April 2011
Canada Auto Sales By Brand - April 2011
Top 30 Best-Selling Luxury Vehicles In Canada - April 2011
- Luxury Auto Brand Market Share In Canada - April 2012
Without its Sprinter vans, Mercedes-Benz sold 3029 automobiles in Canada in April 2012. Without Sprinter, Mercedes-Benz Canada market share falls from the 24.3% you see in the chart below to 22.9%. Mercedes-Benz certainly doesn't need the Sprinter...
- Luxury Auto Brand Market Share In Canada - November 2011
BMW, Mercedes-Benz, and Audi accounted for 56.2% of the 12,750 premium brand vehicles sold in Canada in November 2011. Acura was Canada's third-best-selling luxury automaker last month as sales rose 6.5%, year-over-year. Acura's market share in...
- Luxury Auto Market Share In Canada - May 2011
A smaller population that's forced to pay more for new vehicles than their neighbours will inevitably acquire fewer new luxury cars in the span of a month. Just how many fewer vehicles are we talking about? Saab sold 385 cars in the United States...
- New Vehicle Market Share By Brand In Canada - April 2011
The Ford Motor Company and General Motors both lost market share in April. And which automaker managed to swoop in and post significant improvements? That'd be the Chrysler Group. Dodge sold 16,335 vehicles; Jeep added another 4280. Chrysler itself...
- New Vehicle Market Share By Brand In Canada - March 2011
From the 12.8% doldrums of February 2011, General Motors improved its market share in Canada to 15.9% in March with lofty Cruze volume (4249 sold) and overall passenger car gains of 55%. This didn't stop Ford Motor Company from maintaining its equilibrium,...