Chrysler and Pure Detroit Agree to Settle “Imported from Detroit” Merchandise War
Cars

Chrysler and Pure Detroit Agree to Settle “Imported from Detroit” Merchandise War



The “Imported from Detroit” tagline used by Chrysler to launch its redesigned models last year has made many a headline; not always in the way intended, though.

Its award-winning 2011 Super Bowl commercial was copied by Audi in a German ad for its A6 Avant leading to a legal dispute with Eminem, while the Pentastar brand was also embroiled in a legal battle with a clothing company.

Chrysler sued Motown-based clothing retailer PureDetroit in March 2011 for copyright infringement as it started selling merchandise with the “Imported from Detroit” logo right after the Super Bowl ad aired.

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