Cars
As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its “Imported from Detroit†message. But, guess what? It wasn’t the only to use the tag line.
- Imported From Detroit? Made In The Usa Foundation Doesn’t Think So, Sues Chrysler And Ford
Chrysler's “Imported from Detroit†campaign that began airing during the Super Bowl earlier this year and continued with several more spots later on, has grasped the interest of viewers and consumers alike. Unfortunately for Chrysler,...
- Eminem Is The Real Slim Shady In Legal Battle With Audi Over “lose Yourself†Ad
In February, during the Super Bowl, Chrysler aired its new advertising campaign for the 200 featuring the slogan “Imported from Detroitâ€. The commercial, which showed famous rapper Eminem driving around the Motor City under the sounds of...
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Chrysler Launches New “imported From Detroit†Merchandise – And No, They’re Not Made In China…
Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit†motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise...
- Chrysler Wraps Auburn Hills Hq With New "imported From Detroit" Tagline
The Chrysler Group is showcasing its new “Imported from Detroit†tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit...
Cars
Judge Rules Chrysler can’t have the “Imported from Detroit†Tag Line for Itself
As we mentioned last week, Chrysler used an award winning ad that aired during the Super Bowl on February 6 to introduce its “Imported from Detroit†message. But, guess what? It wasn’t the only to use the tag line.
Pure Detroit clothier also uses it, and opposed the automaker’s attempt to trademark the phrase. As it usually happens in those cases, Chrysler sued, Pure Detroit counter-sued, and their lawyers got to work. Eventually Chrysler lost.
US Federal Judge Arthur Tarnow ruled that Chrysler’s claim that it would suffer irreparable harm didn’t have merit. He also noted that the company didn’t have a trademark on the phrase, and dismissed its argument that the trademark law doesn’t apply on cars.
Read more »- Imported From Detroit? Made In The Usa Foundation Doesn’t Think So, Sues Chrysler And Ford
Chrysler's “Imported from Detroit†campaign that began airing during the Super Bowl earlier this year and continued with several more spots later on, has grasped the interest of viewers and consumers alike. Unfortunately for Chrysler,...
- Eminem Is The Real Slim Shady In Legal Battle With Audi Over “lose Yourself†Ad
In February, during the Super Bowl, Chrysler aired its new advertising campaign for the 200 featuring the slogan “Imported from Detroitâ€. The commercial, which showed famous rapper Eminem driving around the Motor City under the sounds of...
- Chrysler Sues 'pure Detroit' Clothing Retailer For Using Its ‘imported From Detroit’ Slogan
The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super...
- Chrysler Launches New “imported From Detroit†Merchandise – And No, They’re Not Made In China…
Chrysler has released a new dedicated lineup of clothes and apparels featuring the brand’s “Imported from Detroit†motto, which first appeared on the 200 Super Bowl commercial with Eminem. And yes, the possibility that the merchandise...
- Chrysler Wraps Auburn Hills Hq With New "imported From Detroit" Tagline
The Chrysler Group is showcasing its new “Imported from Detroit†tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit...