Cars
In 2001, BMW launched a hugely successful campaign called "The Hire", which was a series of eight short films, each roughly eight to ten minutes long.
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Cars
A Flashback to BMW's Short Film Series "The Hire", Which One is Your Favorite?
In 2001, BMW launched a hugely successful campaign called "The Hire", which was a series of eight short films, each roughly eight to ten minutes long.
The movies were directed by established filmmakers like Ang Lee and the late John Frankenheimer, with actor Clive Owen taking on the role of the "Driver" who was hired by a different person in each movie to transport important people in a number of BMW cars.
While over a decade old now, BMW's film series remains wonderfully entertaining to this day.
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