Cars
Volvo Targets Premium Segment, Aims to be Swedish BMW
Now that Volvo is under new management (that would be China's Geely Motors), the Swedish automaker wants to chart a new course... straight into BMW waters. The firm's newly appointed CEO (and former head of Volkswagen AG's U.S. operations), Stefan Jacoby, said he plans to reposition the brand's vehicles more upmarket and make China its biggest market.
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Volvo Cars Celebrates 85th Birthday With The Same Car In The Same Place
On April 14, 1927, at 10 am, Volvo sales manager Hilmer Johansson was photographed while he was driving the Swedish company's first mass-produced automobile, the ÖV4, through the factory gates in Lundby in Göteborg. To celebrate the 85th...
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Volvo Aims To Boost Sales In China, Become Known For More Than Safety
Volvo wants to increase its sales in China by at least 60% this year, to 50,000 cars, and to 200,000 by 2015. And how does the Swedish carmaker, which is owned by China’s Geely, intend to do so? By adding user-friendly comforts and a touch of...
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Volvo To Build New Car Plant In China, Aims To Sell 200,000 Vehicles In The Chinese Market By 2015
At a press conference held earlier today in Beijing, Chinese-owned Volvo Cars announced plans to build a new plant in the city of Chengdu and continuing investigations for a second factory in Daqing, in north-eastern China. Volvo said that the deal is...
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Volvo To Cut Down Its U.s. Lineup, V50 Among The First To Go
With its U.S. sales steadily declining for 7 years now, Volvo has no choice but to radically rethink its strategy. The Swedish automaker is currently offering nine models in the States or about as many as Volkswagen does, but it sold almost five times...
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Two Shall Enter, One Shall Leave: Geely And Volvo Disagree On Volvo's Future
Li Shufu, president of current Volvo owner, China's Zhejiang Geely Holding Group Co., appears to be having some issues with Volvo executives regarding the brand's future plans. According to Auto News Europe, there are two major issues: 1) the...
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