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Volkswagen USA Sales Were Declining Rapidly Before Diesel Emissions Scandal
In 2012, Volkswagen's U.S. sales volume rose to the highest level since 1973. Through the first quarter of 2013, sales had risen in 31 consecutive months. Volkswagen Of America's market share grew from 1.4% in 2007 to 3.0% in 2012.
But then came 18 consecutive months of year-over-year U.S. sales decline for the Volkswagen brand, consecutive annual decreases in 2013 and 2014, and a market share drop back to 2.2%. As Volkswagen sales plunged, the overall U.S. market surged.
"Following 2012’s elation," I wrote on TTAC today, "all of these disappointments came before we learned that the 2.0-liter diesel engine fitted to more than one-in-five Volkswagen of America products is a scandal-ridden, emissions-test-cheating, NOx-spewing anchor around VW’s neck." The most recent evidence of disappointment came in the form of August 2015's sales results. Here they are in full, directly from VWoA's release from Tuesday, September 1, 2015.VW | August 2015 | August 2014 | % change | 2015 YTD | 2014 YTD | % change |
---|
Golf | 1,873 | 1,773 | 5.6% | 15,000 | 7,175 | 109% |
GTI | 1,907 | 2,026 | -5.9% | 14,992 | 10,524 | 42.5% |
Golf R | 436 | --- | --- | 2,239 | 15 | 14,827% |
e-Golf | 381 | --- | --- | 2,212 | --- | --- |
Golf SportWagen | 2,478 | ---- | --- | 10,073 | --- | --- |
Total Golf Family | 7,075 | 3,799 | 86.2% | 44,516 | 17,714 | 151% |
Jetta Sedan | 11,002 | 13,406 | -17.9% | 87,047 | 90,162 | -3.5% |
Jetta SportWagen | 110 | 1,955 | -94.4% | 2,645 | 14,648 | -81.9% |
Total Jetta | 11,112 | 15,361 | -27.7% | 89,692 | 104,810 | -14.4% |
Beetle Coupe | 1,287 | 1,744 | -26.2% | 9,846 | 12,265 | -19.7% |
Beetle Convertible | 840 | 1,161 | -27.6% | 7,681 | 9,220 | -16.7% |
Total Beetle | 2,127 | 2,905 | -26.8% | 17,527 | 21,485 | -18.4% |
Eos | 208 | 302 | -31.1% | 1,800 | 2,603 | -30.8% |
Passat | 7,409 | 9,190 | -19.4% | 56,508 | 67,633 | -16.4% |
CC | 546 | 787 | -30.6% | 4,106 | 7,530 | -45.5% |
Tiguan | 3,165 | 2,151 | 47.1% | 19,249 | 17,446 | 10.3% |
Touareg | 690 | 686 | 0.6% | 4,676 | 4,554 | 2.7% |
Routan | --- | --- | --- | --- | 1,103 | -100% |
--- | --- | --- | --- | --- | --- | --- |
Total | 32,332 | 35,181 | -8.1% | 238,074 | 244,878 | -2.8% |
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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