Cars
We don't deny Chevrolet the opportunity to include the Express or Ford the E-Series, however, so we'll let the Sprinter's non-luxury standing slide, as always. Compared with last month, the German trio gained more than one percentage point in American luxury auto market share. Acura reported a huge improvement, as well, moving up from 8.2% (less than Audi) to 9.9% (more than Audi). Infiniti and Lexus both fell back.
Cadillac's 25% year-over-year sales volume decline and Lincoln's 13% drop did them no favours in terms of market share. Compared with March, Lincoln's share of the premium brand market fell to 5.1% from 6.5%. Cadillac actually made gains compared with March, but considering the brand's 11% share in April of last year, all is not rosy. By the time the XTS and ATS reach Cadillac showrooms, the tide should begin turning.
Cadillac is presently a brand which offers up one sedan, one coupe, one wagon, one crossover, two versions of one SUV, and an SUV-ish pickup truck. Mercedes-Benz? They sell their entry-level model in sedan and coupe bodystyles, their midsize E-Class in four bodystyles, two more high-end sedans, one big coupe, one small roadster, another big roadster, one supercar, four SUV nameplates, and even a minivanesque tall wagon. That's called covering all eventualities. Not much wonder Mercedes-Benz was America's best-selling luxury brand in April, even without the Sprinter.
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Not including a variety of high-priced machines which are forced to wear plebeian badges, cars like the Hyundai Equus and GMC Yukon Denali Hybrid, Americans acquired 136,000 luxury vehicles in March 2012. 45.9% of those 136,000 sales went the way...
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Cars
U.S. Luxury Auto Brand Market Share - April 2012
Keeping in mind the fact that 8% of the Mercedes-Benzes sold in America in April 2012 were Sprinter vans (to their credit), the U.S. luxury market played out with yet another dominant performance from the Germans. Audi, BMW, and Mercedes-Benz combined to own 46.1% of the so-called U.S. premium market in April, or 45.3% without Sprinter.
We don't deny Chevrolet the opportunity to include the Express or Ford the E-Series, however, so we'll let the Sprinter's non-luxury standing slide, as always. Compared with last month, the German trio gained more than one percentage point in American luxury auto market share. Acura reported a huge improvement, as well, moving up from 8.2% (less than Audi) to 9.9% (more than Audi). Infiniti and Lexus both fell back.
Cadillac's 25% year-over-year sales volume decline and Lincoln's 13% drop did them no favours in terms of market share. Compared with March, Lincoln's share of the premium brand market fell to 5.1% from 6.5%. Cadillac actually made gains compared with March, but considering the brand's 11% share in April of last year, all is not rosy. By the time the XTS and ATS reach Cadillac showrooms, the tide should begin turning.
Cadillac is presently a brand which offers up one sedan, one coupe, one wagon, one crossover, two versions of one SUV, and an SUV-ish pickup truck. Mercedes-Benz? They sell their entry-level model in sedan and coupe bodystyles, their midsize E-Class in four bodystyles, two more high-end sedans, one big coupe, one small roadster, another big roadster, one supercar, four SUV nameplates, and even a minivanesque tall wagon. That's called covering all eventualities. Not much wonder Mercedes-Benz was America's best-selling luxury brand in April, even without the Sprinter.
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- Luxury Auto Brand Market Share In Canada - March 2012
Basically one quarter of all Canadian new vehicle sales made by premium automobile brands in March 2012 came about in Mercedes-Benz dealerships. Another fifth of the market went BMW's way. Compared with the same chart from a month ago, Mercedes-Benz...
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Not including a variety of high-priced machines which are forced to wear plebeian badges, cars like the Hyundai Equus and GMC Yukon Denali Hybrid, Americans acquired 136,000 luxury vehicles in March 2012. 45.9% of those 136,000 sales went the way...
- Luxury Auto Brand Market Share In America - January 2012
Ranked 20th through 24th in U.S. auto sales volume, Audi, Cadillac, Acura, Infiniti, and Lincoln collectively sold 38,576 new vehicles in January 2012. These brands were not America's favourite luxury auto brands, however, as Mercedes-Benz, BMW, and...
- Luxury Auto Market Share In America - March 2011
For graphic pleasure, and for the second month in what will hopefully become a long-running GoodCarBadCar.net chart, The Good Car Guy is displaying luxury auto brand market share as an extra on top of the U.S. Auto Sales By Brand list and the New Vehicle...