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U.S. Auto Brand Market Share - March 2012
In February, America's three automobile manufacturers, including Fiat-run Chrysler, combined to own 45.3% of the new vehicle market in the United States. In March, that figure fell to 43.9%, but that's not because of any losses at Ford Motor Company, which moved up to 15.9% from 15.5%, or the Chrysler Group, which remained level. General Motors market share slid sharply from 18.2% in February to 16.4%.Look back a full year and you'll see notable gains at Chrysler (from 9.8% last March), a one percentage point loss at Ford, and fairly level market share for General Motors. Which begs the question: if a chunk of GM market share disappeared between February 2012 and March 2012, which automakers stepped in to fill the void?Toyota picked up more than half a percentage point. Hyundai and Kia increased their share from February's 8.4% to March's 9.1%. And like Toyota, Honda gained more slightly more than half a percentage point. Having garnered 9.3% of all new vehicle sales in February, Nissan USA grabbed 9.7% of the market in March - that's more market share than Honda owned.You can find March's monthly recap by volume and year-over-year changes by clicking here. 36 automakers reported their March 2012 and 2012 Q1 sales figures. Click the chart below for a larger look at how the U.S. auto market broke down last month. |
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Two main differences immediately jump out at you when glancing at the chart below side by side with last February's version. At this time last year, Toyota Canada's market share for the month of February was just 9.9%. In February 2012, that...
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U.s. Auto Brand Market Share - February 2012
The 2013 Chevrolet SparkAs an organization, General Motors sales were up a scant 1.1% in the United States in February 2012. The market, as a whole, improved at a rate of 15.7%. GM was far from average in terms of growth, then, but no automobile manufacturer...
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