Cars
Before you jump too far into the theory that says Toyota hybrids are failing, keep a few things things in mind. Overall, Toyota brand car sales were down 42.4% in February 2011, Toyota sales overall were down 28%, and Lexus was down 7.2%.
Sure, Camry Hybrid sales dropped 33.6%, and that's not good, but the regular Camry was down 63.8%. Prius sales were down 38% in February, but the Yaris fared even worse. The point: yes, Toyota and Lexus are struggling to sell hybrids these days, but Toyota and Lexus are struggling to sell regular cars in Canada these days, too.
Toyota/Lexus sold 551 hybrids in Canada in February 2010. This February, hybrid sales fell 37.2%. In what segments did Toyota Canada do well? RAV4 sales were up 6.6%. Sales of Highlanders which lack electric assist were up 33.3%. Sienna sales rose 238.3%. Lexus sold 153 IS sedans and convertibles (ISF sales totalled 3, down from 5 at this time last year) up from 131 in February 2010. Overall, the Lexus RX enjoyed its best February ever in Canada.
However, Prius sales have been cut in half in 2011 so far. Lexus sold only 1 GS450h in the first 59 days of 2011. Despite intended exclusivity, the wild ISF has sold four times more often than the GS450h "performance luxury sedan" that is supposed to appeal to both sides of the brain. For every Camry Hybrid sold in Canada in 2011, Volkswagen has sold more than 2 Passats, a vehicle line that's forged along without a 2011 model year edition.
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Canada Auto Sales By Brand - February 2011
New Vehicle Market Share By Brand - February 2011
Luxury Auto Market Share In Canada - February 2011
Top 20 Best-Selling Cars In Canada - February 2011
Top 30 Best-Selling Luxury Vehicles In Canada - February 2011
- Canada Auto Brand Market Share - February 2012
Two main differences immediately jump out at you when glancing at the chart below side by side with last February's version. At this time last year, Toyota Canada's market share for the month of February was just 9.9%. In February 2012, that...
- Luxury Auto Market Share In Canada - February 2011
9078 luxury-branded vehicles were sold in Canada in February 2011. 21.7% were affixed with the three-pointed of Mercedes-Benz. 2 - that's 2 as in one-two, not 2% - were Saabs. 7.8% of all luxury vehicles sold in Canada last month were one variant...
- Large Luxury Car Sales And Large Luxury Suv Sales In Canada - February 2011
Had it eclipsed the Mercedes-Benz S-Class/CL-Class tandem in February 2011, the Porsche Panamera would have been the best-selling large luxury car in Canada. If onlys don't normally matter, but this Panamera instance is a shocker if only because...
- Small/entry Luxury Car Sales And Midsize Luxury Car Sales In Canada - February 2011
Selling luxury sedans in Canada in February 2011 was not as easy as it was in February 2010. Ask Lexus: sales of the ES dropped 39.4%. Lincoln? MKS sales dropped 78.9%. Not a single Cadillac STS was sold, and CTS sales were down 14.9%. Sales of the sedan...
- New Vehicle Market Share By Brand In Canada - February 2011
According to Desrosiers Automotive Reports, passenger car sales in Canada dropped 12.2% in January to 39,514. That equals just 41.2% of the overall new vehicle market. Light truck sales were up 2.3%, but the overall market still slid 4.2%. Market share...
Cars
Toyota Hybrid Sales In Canada - February 2011
Sure, Camry Hybrid sales dropped 33.6%, and that's not good, but the regular Camry was down 63.8%. Prius sales were down 38% in February, but the Yaris fared even worse. The point: yes, Toyota and Lexus are struggling to sell hybrids these days, but Toyota and Lexus are struggling to sell regular cars in Canada these days, too.
Toyota/Lexus sold 551 hybrids in Canada in February 2010. This February, hybrid sales fell 37.2%. In what segments did Toyota Canada do well? RAV4 sales were up 6.6%. Sales of Highlanders which lack electric assist were up 33.3%. Sienna sales rose 238.3%. Lexus sold 153 IS sedans and convertibles (ISF sales totalled 3, down from 5 at this time last year) up from 131 in February 2010. Overall, the Lexus RX enjoyed its best February ever in Canada.
However, Prius sales have been cut in half in 2011 so far. Lexus sold only 1 GS450h in the first 59 days of 2011. Despite intended exclusivity, the wild ISF has sold four times more often than the GS450h "performance luxury sedan" that is supposed to appeal to both sides of the brain. For every Camry Hybrid sold in Canada in 2011, Volkswagen has sold more than 2 Passats, a vehicle line that's forged along without a 2011 model year edition.
Canada Auto Sales By Brand - February 2011
New Vehicle Market Share By Brand - February 2011
Luxury Auto Market Share In Canada - February 2011
Top 20 Best-Selling Cars In Canada - February 2011
Top 30 Best-Selling Luxury Vehicles In Canada - February 2011
- Canada Auto Brand Market Share - February 2012
Two main differences immediately jump out at you when glancing at the chart below side by side with last February's version. At this time last year, Toyota Canada's market share for the month of February was just 9.9%. In February 2012, that...
- Luxury Auto Market Share In Canada - February 2011
9078 luxury-branded vehicles were sold in Canada in February 2011. 21.7% were affixed with the three-pointed of Mercedes-Benz. 2 - that's 2 as in one-two, not 2% - were Saabs. 7.8% of all luxury vehicles sold in Canada last month were one variant...
- Large Luxury Car Sales And Large Luxury Suv Sales In Canada - February 2011
Had it eclipsed the Mercedes-Benz S-Class/CL-Class tandem in February 2011, the Porsche Panamera would have been the best-selling large luxury car in Canada. If onlys don't normally matter, but this Panamera instance is a shocker if only because...
- Small/entry Luxury Car Sales And Midsize Luxury Car Sales In Canada - February 2011
Selling luxury sedans in Canada in February 2011 was not as easy as it was in February 2010. Ask Lexus: sales of the ES dropped 39.4%. Lincoln? MKS sales dropped 78.9%. Not a single Cadillac STS was sold, and CTS sales were down 14.9%. Sales of the sedan...
- New Vehicle Market Share By Brand In Canada - February 2011
According to Desrosiers Automotive Reports, passenger car sales in Canada dropped 12.2% in January to 39,514. That equals just 41.2% of the overall new vehicle market. Light truck sales were up 2.3%, but the overall market still slid 4.2%. Market share...