"With today's announcement, Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers," said Tadashi Arashima, CEO and President of Toyota Europe. "Such efforts are crucial if we are to see more low-carbon vehicles on European roads," he added.
In other words, it's safe to assume that the Auris Hybrid will be priced much lower than the Prius, giving Honda's newly introduced Insight Hybrid a run for its money.
The Auris is Toyota's proposal in the all-important for the European market C-segment rivaling the likes of the Volkswagen Golf, Renault Megane, Ford Focus and Opel Astra. It was launched into the European market in the Spring of 2007 replacing the three- and five-door hatchback variants of the Corolla. Since then, it has sold over 370,000 units across the continent.
The Auris is offered with various powertrains in Europe including the newly introduced 101HP 1.33-liter gasoline engine that returns 5.8lt/100km or 40.6mpg US in the European cycle and a range-topping 2.2-liter turbo diesel with 175HP for the sporty Auris SR180 (pictured here) that returns an average of 6.0lt/100km or 39.2mpg.
The Auris Hybrid hatch has only been on the European market for a few months, yet Toyota has already made changes to the car improving its green credentials. The new modifications that were first previewed on the 85g/km Auris Hybrid Touring Sports,...
The all-new, British-built Auris Hybrid will arrive at Toyota's UK dealerships in the beginning of July with prices starting from £18,950 on-the-road for the basic T4 and from £20,700 for the better equipped T Spirit model. The pricing for...
Along with the redesigned RAV-4 SUV and the revamped Auris, Toyota's presentation at next month's Geneva Salon will also included the world premiere of the showroom-ready, full hybrid Auris HSD that was first teased through a concept model at...
When Toyota introduced the successor to the hatchback versions of the Corolla (the sedan variant kept the name) in Europe in 2006, the company's bosses decided to baptize the new car "Auris", not only due to its supposedly fresh and contemporary...
Toyota today dropped an official photograph of the Auris HSD Full Hybrid Concept, which will be displayed for the very first time at the 2009 Frankfurt motor show. In essence, it's a pre-production model lightly guised as a concept that previews Toyota's...