Cars
Canadians registered 5632 more new pickup trucks in April 2013 than in April 2012, a 22% year-over-year increase. The best-selling vehicle in Canada, Ford's F-Series, accounted for 38.3% of the truck market.
Together, Detroit manufacturers were responsible for 93.2% of the industry's pickup volume in April 2013. Eight full-size trucks brought in 95.5% of buyers, and of those 29,957 sales, 97.5% belonged to the six Detroit trucks from Ford, Ram, GMC, Chevrolet, and Cadillac.
Through four months, Canada's overall new vehicle market has grown 1.4%. Truck sales, however, are up 9.9%, or 8993 units. This increase has occurred not just in a mostly stagnant market but in spite of the disappearance of the Ford Ranger and Dodge Dakota and the 2634 sales they brought in during the first four months of 2013. Meanwhile, GM's two small trucks have nearly disappeared - the pair has jointly sold 1303 fewer copies this year than last.
If we exclude those four trucks from the equation, Canada's desire for the eleven remaining trucks has grown by 12,930 units in just four months, a 14.9% improvement. How has the Ranger's death affected Ford? Ford truck volume is up by 3614 units without the Ranger. Even if we go back to the first third of 2010, when Ranger sales in Canada were much healthier than they were a year ago, Ford only sold 34,781 pickup trucks in total, 3105 fewer than they did with "just" the F-Series this year.
It helps that Ford is very publicly offering $9250 in rebates on the F-Series, while Ram is advertising a $10,750 discount on the 1500 SXT 4x4 Quad Cab, and GMC's offers include $9500 off the Sierra. These discounts have become so much the norm that Canadians don't even notice the incentives anymore. Trucks are simply supposed to cost way, way less than MSRP in 2013.
Canada's emphasis on trucks is outsized; even disproportionately vast. As I mentioned yesterday on The Truth About Cars, Canada accounts for 10% of U.S./Canada auto sales but 13% of U.S./Canada truck sales.
As always, you can find historical monthly and yearly sales figures, both Canadian and U.S., by clicking the model name in the table below or by selecting a make and model at GCBC's Sales Stats page. More Canadian Best Seller lists - for cars, SUVs, overall vehicles, luxury vehicles etc. - will be published in the coming days as data becomes available.
Click Column Headers To Sort - April 2014 - May 2013 - March 2013 - April 2012
Source: Automakers
RECOMMENDED READING
Top 13 Best-Selling Trucks In Canada - April 2014 YTD
Top 13 Best-Selling Trucks In Canada - May 2013
Top 20 Best-Selling Cars In Canada - April 2013
Top 13 Best-Selling Trucks In Canada - March 2013
Complete Canada Truck Sales Chart - April 2012
Top 30 Best-Selling Vehicles In Canada - April 2013
Top 20 Best-Selling SUVs & Crossovers In Canada - April 2013
Canada Auto Sales Brand Rankings - April 2013
- Top 13 Best-selling Trucks In Canada - May 2014 Ytd
During a year in which Canada's best-selling truck (and best-selling vehicle line overall) is transitioning from one generation to the next, we expect to see an unusual set of sales figures. The Ford F-Series, however, didn't decline as sharply...
- Top 13 Best-selling Trucks In Canada - 2013 Year End
Canada's burgeoning pickup truck market produced 9% gains in 2013 as sales of full-size trucks shot through the roof, expanding at a much faster rate than sales of cars and the overall market. In 2013, the Ford F-Series was Canada's best-selling...
- Top 13 Best-selling Pickup Trucks In Canada - December 2013 And 2013 Year End
The Toyota Tacoma Is Canada's Favourite Small/Midsize TruckFollowing an almost set-in-stone trend, Canadian sales of pickup trucks improved in December 2013. Compared with the equivalent prior year period, truck volume was up 10% last month, an increase...
- Top 13 Best-selling Trucks In Canada - March 2013
Canadians purchased or leased 28,806 pickup trucks in March 2013. That's up 4.5% from 27,572 truck sales in March 2012. But 15 different truck nameplates were sold in March of last year, and one of those trucks, the Ford Ranger, was Canada's sixth-best-selling...
- January 2013 Top 13 Best-selling Trucks In Canada
Notice How You Haven't Seen Any Of These? That's Why Canadian Ford Ranger Sales From 650 To Zero In JanuaryAlthough Canada's overall new vehicle market slid 2.2% in January 2013, although the pickup truck market lost two players, although...
Cars
Top 13 Best-Selling Trucks In Canada - April 2013
Together, Detroit manufacturers were responsible for 93.2% of the industry's pickup volume in April 2013. Eight full-size trucks brought in 95.5% of buyers, and of those 29,957 sales, 97.5% belonged to the six Detroit trucks from Ford, Ram, GMC, Chevrolet, and Cadillac.
Through four months, Canada's overall new vehicle market has grown 1.4%. Truck sales, however, are up 9.9%, or 8993 units. This increase has occurred not just in a mostly stagnant market but in spite of the disappearance of the Ford Ranger and Dodge Dakota and the 2634 sales they brought in during the first four months of 2013. Meanwhile, GM's two small trucks have nearly disappeared - the pair has jointly sold 1303 fewer copies this year than last.
All 249 Vehicles Ranked By April/2013 YTD Canadian Sales
If we exclude those four trucks from the equation, Canada's desire for the eleven remaining trucks has grown by 12,930 units in just four months, a 14.9% improvement. How has the Ranger's death affected Ford? Ford truck volume is up by 3614 units without the Ranger. Even if we go back to the first third of 2010, when Ranger sales in Canada were much healthier than they were a year ago, Ford only sold 34,781 pickup trucks in total, 3105 fewer than they did with "just" the F-Series this year.
It helps that Ford is very publicly offering $9250 in rebates on the F-Series, while Ram is advertising a $10,750 discount on the 1500 SXT 4x4 Quad Cab, and GMC's offers include $9500 off the Sierra. These discounts have become so much the norm that Canadians don't even notice the incentives anymore. Trucks are simply supposed to cost way, way less than MSRP in 2013.
Canada's emphasis on trucks is outsized; even disproportionately vast. As I mentioned yesterday on The Truth About Cars, Canada accounts for 10% of U.S./Canada auto sales but 13% of U.S./Canada truck sales.
As always, you can find historical monthly and yearly sales figures, both Canadian and U.S., by clicking the model name in the table below or by selecting a make and model at GCBC's Sales Stats page. More Canadian Best Seller lists - for cars, SUVs, overall vehicles, luxury vehicles etc. - will be published in the coming days as data becomes available.
Click Column Headers To Sort - April 2014 - May 2013 - March 2013 - April 2012
Rank | Best-Selling Truck | April 2013 | % Change | Year To Date | YTD % Change |
|---|---|---|---|---|---|
| #1 | Ford F-Series | 12,016 | + 38.3% | 37,886 | + 19.6% |
| #2 | Dodge Ram | 8090 | + 30.0% | 26,279 | + 18.2% |
| #3 | GMC Sierra | 4965 | + 17.7% | 14,936 | + 13.0% |
| #4 | Chevrolet Silverado | 3715 | + 10.0% | 11,901 | + 7.7% |
| #5 | Toyota Tacoma | 987 | + 16.9% | 3062 | + 6.2% |
| #6 | Toyota Tundra | 577 | - 18.4% | 1956 | - 10.3% |
| #7 | Chevrolet Avalanche | 409 | + 28.6% | 1421 | + 43.1% |
| #8 | Nissan Frontier | 316 | + 51.2% | 893 | - 2.4% |
| #9 | Nissan Titan | 162 | - 9.0% | 678 | - 19.8% |
| #10 | Honda Ridgeline | 105 | - 16.0% | 478 | - 22.3% |
| #11 | Cadillac Escalade EXT | 23 | + 15.0% | 99 | + 70.7% |
| #12 | Chevrolet Colorado | 15 | - 92.1% | 96 | - 87.0% |
| #13 | GMC Canyon | 4 | - 97.2% | 24 | - 96.5% |
--- | --- | --- | --- | --- | --- |
--- | Total | 31,384 | + 21.9% | 99,709 | + 9.9% |
RECOMMENDED READING
Top 13 Best-Selling Trucks In Canada - April 2014 YTD
Top 13 Best-Selling Trucks In Canada - May 2013
Top 20 Best-Selling Cars In Canada - April 2013
Top 13 Best-Selling Trucks In Canada - March 2013
Complete Canada Truck Sales Chart - April 2012
Top 30 Best-Selling Vehicles In Canada - April 2013
Top 20 Best-Selling SUVs & Crossovers In Canada - April 2013
Canada Auto Sales Brand Rankings - April 2013
- Top 13 Best-selling Trucks In Canada - May 2014 Ytd
During a year in which Canada's best-selling truck (and best-selling vehicle line overall) is transitioning from one generation to the next, we expect to see an unusual set of sales figures. The Ford F-Series, however, didn't decline as sharply...
- Top 13 Best-selling Trucks In Canada - 2013 Year End
Canada's burgeoning pickup truck market produced 9% gains in 2013 as sales of full-size trucks shot through the roof, expanding at a much faster rate than sales of cars and the overall market. In 2013, the Ford F-Series was Canada's best-selling...
- Top 13 Best-selling Pickup Trucks In Canada - December 2013 And 2013 Year End
The Toyota Tacoma Is Canada's Favourite Small/Midsize TruckFollowing an almost set-in-stone trend, Canadian sales of pickup trucks improved in December 2013. Compared with the equivalent prior year period, truck volume was up 10% last month, an increase...
- Top 13 Best-selling Trucks In Canada - March 2013
Canadians purchased or leased 28,806 pickup trucks in March 2013. That's up 4.5% from 27,572 truck sales in March 2012. But 15 different truck nameplates were sold in March of last year, and one of those trucks, the Ford Ranger, was Canada's sixth-best-selling...
- January 2013 Top 13 Best-selling Trucks In Canada
Notice How You Haven't Seen Any Of These? That's Why Canadian Ford Ranger Sales From 650 To Zero In JanuaryAlthough Canada's overall new vehicle market slid 2.2% in January 2013, although the pickup truck market lost two players, although...