Cars
While Maserati is currently expanding its range to levels never seen before in the history of the brand, there is also a concern about retaining exclusivity. In a similar way to Ferrari, which has capped annual production to 7,000 units, Umberto Maria Cini, head of Maserati’s general overseas markets, said the carmaker will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand. Read more »
- Alfa Romeo’s Qv Badge Will Be Equivalent To Bmw’s M
Alfa Romeo is raising the exclusivity level of its Quadrifoglio Verde (QV) performance sub brand as it wants it to be homologous to BMW’s Motorsport division. Thus, the badge will only be used on the Giulia and models larger than it in the range....
- Fca Inside Source Reportedly Confirmed Entry-level Ferrari Dino For 2019!
Ferrari’s explicit exclusivity experiment was the theme and direction under chairman Luca di Montezemolo, who wanted to keep the brand as elitist as possible. Now that the reigns have been passed to the much more pragmatic Sergio Marchionne, it...
- New Ferrari Boss Marchionne Outlines Course Of Future Changes
Now that he’s in charge of Ferrari, Sergio Marchionne has been rumored to be planning several changes that would take the brand into the future. We even heard he may be inclined to ignore the exclusivity-preserving production cap put in place...
- Ferrari Sells Fewer Cars In 2013, But Posts Record Profits
2012 was Ferrari’s best ever year, but the Italian carmaker decided that production records are not that good for the brand. This resulted in a management shift, with Ferrari reducing the number of cars sold to maintain a high level of exclusivity...
- Maserati Plans To Increase Sales Almost Tenfold By 2015, New Quattroporte Coming In 2013
Fiat-Chrysler CEO Sergio Marchionne has already revealed his medium-to-long-term plans about Maserati: the Italian luxury carmaker will soon have three new models in its dealerships and will increase its annual volume substantially. Perhaps “exponentiallyâ€...
Cars
Take That BMW, Porsche: Maserati Will not Build More than 75,000 Cars a Year to Keep Exclusivity
While Maserati is currently expanding its range to levels never seen before in the history of the brand, there is also a concern about retaining exclusivity. In a similar way to Ferrari, which has capped annual production to 7,000 units, Umberto Maria Cini, head of Maserati’s general overseas markets, said the carmaker will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand. Read more »
- Alfa Romeo’s Qv Badge Will Be Equivalent To Bmw’s M
Alfa Romeo is raising the exclusivity level of its Quadrifoglio Verde (QV) performance sub brand as it wants it to be homologous to BMW’s Motorsport division. Thus, the badge will only be used on the Giulia and models larger than it in the range....
- Fca Inside Source Reportedly Confirmed Entry-level Ferrari Dino For 2019!
Ferrari’s explicit exclusivity experiment was the theme and direction under chairman Luca di Montezemolo, who wanted to keep the brand as elitist as possible. Now that the reigns have been passed to the much more pragmatic Sergio Marchionne, it...
- New Ferrari Boss Marchionne Outlines Course Of Future Changes
Now that he’s in charge of Ferrari, Sergio Marchionne has been rumored to be planning several changes that would take the brand into the future. We even heard he may be inclined to ignore the exclusivity-preserving production cap put in place...
- Ferrari Sells Fewer Cars In 2013, But Posts Record Profits
2012 was Ferrari’s best ever year, but the Italian carmaker decided that production records are not that good for the brand. This resulted in a management shift, with Ferrari reducing the number of cars sold to maintain a high level of exclusivity...
- Maserati Plans To Increase Sales Almost Tenfold By 2015, New Quattroporte Coming In 2013
Fiat-Chrysler CEO Sergio Marchionne has already revealed his medium-to-long-term plans about Maserati: the Italian luxury carmaker will soon have three new models in its dealerships and will increase its annual volume substantially. Perhaps “exponentiallyâ€...