Stephen King, Are you Listening? Mitsubishi Plans to Drop 1,000 MiEVs to Illinois Town
Cars

Stephen King, Are you Listening? Mitsubishi Plans to Drop 1,000 MiEVs to Illinois Town



While some carmakers are trying to endorse pure-electric vehicles as being different and new, others like Mitsubishi are taking a different approach promoting them as the "new normal".

That's the name of Mitsubishi's latest marketing campaign, which will see the Japanese auto manufacturer flooding a quiet Midwest town called –wait for it- Normal with 1,000 MiEV electric cars.

In addition, Mitsubishi will help install a high-tech EV charging infrastructure comprising of 30 ultra-fast Level 3 quick charge "refueling" stations spread across the town.

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