Several analysts agree that due to the nature of the deal, Canadian auto-parts maker Magna International, which is leading a group of investors negotiating for the acquisition of the Opel brand, may very well focus on raising production rather than on generating profits.
This of course could lead to a devastating for many companies, price war in Europe. "Everybody is looking to generate cash, and the quickest but not necessarily the most effective way is to discount," told the news agency, Stefan Bratzel, director of the Center of Automotive Research at the University of Applied Sciences in Bergisch Gladbach, Germany. "Peugeot, Renault and Ford need to make sure they don't fall by the wayside."
Via: Bloomberg
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