Cars
Sibling rivalry: every family faces it, at one point or another. And what are automotive groups such as General Motors if not one, big (and bailout-happy) family? Platform and parts sharing is the name of the game in order to reduce costs and maximize profit margins. But what happens when two brands, like Opel and Chevrolet start to overlap each other?
- Bmw To Limit Platform Architectures To Just Two, Mercedes To Four
Have you ever wondered how automotive brands and groups can afford to produce so many different types of vehicles and still make profits these days? The answer is platform and component sharing, which drastically reduce development and production costs,...
- Akerson Says Chevrolet-opel Overlap In Europe Is Frustrating And Reminds Of "retro Gm"
General Motors CEO Dan Akerson expressed his frustration at the “confusing†overlap between Chevrolet and Opel brands in Europe. Although he didn’t say it specifically, the executive may start a major strategic shift at the company’s...
- Vw Group Initializes New Parts-sharing Strategy Across All Brands To Save Us$6.5 Billion A Year
Parts and platform sharing has been a common practice in big automotive groups. Volkswagen, which has been pioneering this method among its brands since the early ‘90s, has mastered the art. Still, there is always room for improvement... The VW...
- A Timeline Of The Chevrolet Malibu As It Approaches Its 50th Birthday
With the Chevrolet brand celebrating its centennial this year and the Malibu approaching its 50th anniversary, General Motors decided it was good time to share some interesting facts about its mid-size model that will soon enter the market in a new guise....
- Production Chevrolet Volt Spied At Transformers 2 Movie Set?
Could it be that the blue colored Chevrolet Volt that appeared along with a bunch of other GM cars like the Corvette Centennial Design Concept, the Chevy Beat and the ‘Bumblebee’ Camaro at a recent Transformers 2 movie set be the real deal?...
Cars
Opel and Chevrolet too close for Comfort? GM Thinks So
Sibling rivalry: every family faces it, at one point or another. And what are automotive groups such as General Motors if not one, big (and bailout-happy) family? Platform and parts sharing is the name of the game in order to reduce costs and maximize profit margins. But what happens when two brands, like Opel and Chevrolet start to overlap each other?
Having introduced five new cars in the past 18 months and on the verge of launching a major TV, print and digital campaign this summer to celebrate its centennial anniversary, Chevrolet is trying to become more premium.
Read more »- Bmw To Limit Platform Architectures To Just Two, Mercedes To Four
Have you ever wondered how automotive brands and groups can afford to produce so many different types of vehicles and still make profits these days? The answer is platform and component sharing, which drastically reduce development and production costs,...
- Akerson Says Chevrolet-opel Overlap In Europe Is Frustrating And Reminds Of "retro Gm"
General Motors CEO Dan Akerson expressed his frustration at the “confusing†overlap between Chevrolet and Opel brands in Europe. Although he didn’t say it specifically, the executive may start a major strategic shift at the company’s...
- Vw Group Initializes New Parts-sharing Strategy Across All Brands To Save Us$6.5 Billion A Year
Parts and platform sharing has been a common practice in big automotive groups. Volkswagen, which has been pioneering this method among its brands since the early ‘90s, has mastered the art. Still, there is always room for improvement... The VW...
- A Timeline Of The Chevrolet Malibu As It Approaches Its 50th Birthday
With the Chevrolet brand celebrating its centennial this year and the Malibu approaching its 50th anniversary, General Motors decided it was good time to share some interesting facts about its mid-size model that will soon enter the market in a new guise....
- Production Chevrolet Volt Spied At Transformers 2 Movie Set?
Could it be that the blue colored Chevrolet Volt that appeared along with a bunch of other GM cars like the Corvette Centennial Design Concept, the Chevy Beat and the ‘Bumblebee’ Camaro at a recent Transformers 2 movie set be the real deal?...