Cars
It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.
- Nissan Frontier Hill Climb Ad Deemed Deceptive By The Ftc
For the first time in more than 20 years, the Federal Trade Commission (FTC) opened a case against an automaker on grounds that Nissan’s North American unit and its advertising agency TBWA used special-effects trickery to exaggerate the performance...
- Odd Spot: Nissan 370z Challenges A Mexican Chicken In A Barn Race [video]
Yes, you read that correctly. This is a video of a Nissan 370Z coupe challenging a chicken - a Mexican chicken with racing goggles and a helmet, to be precise- in a barn race, and it’s an official spot from Nissan Europe. The admittedly unusual...
- Nissan Leaf Nismo Rc: Purpose Built Track Racer Debuts At New York Auto Show [updated Gallery]
There has been a lot of conversation lately about electric cars and racing, with some even talking about introducing the technology into the F1 stage. Nissan, on its part, has a lot to gain in terms of awareness given the brands focus on the development...
- Hyundai Moves Up In The World With Times Square Billboard
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard...
- Porsche To Auction 2010 911 Gt3 For Charity At Ny Auto Show Gala Preview
At the 10th Annual Gala Preview of the New York International Auto Show at the Jacob K. Javits Center on April 9, Porsche will auction a 2010 911 GT3 to support a social agency call East Side House Settlement. (ESH). The proceeds from the auction will...
Cars
Nissan gets Creative with Smoking Billboard at New York Auto Show
It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.
The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.
On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of theseâ€. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leafâ€. Check out the ad in action in the clip after the jump.
Read more »- Nissan Frontier Hill Climb Ad Deemed Deceptive By The Ftc
For the first time in more than 20 years, the Federal Trade Commission (FTC) opened a case against an automaker on grounds that Nissan’s North American unit and its advertising agency TBWA used special-effects trickery to exaggerate the performance...
- Odd Spot: Nissan 370z Challenges A Mexican Chicken In A Barn Race [video]
Yes, you read that correctly. This is a video of a Nissan 370Z coupe challenging a chicken - a Mexican chicken with racing goggles and a helmet, to be precise- in a barn race, and it’s an official spot from Nissan Europe. The admittedly unusual...
- Nissan Leaf Nismo Rc: Purpose Built Track Racer Debuts At New York Auto Show [updated Gallery]
There has been a lot of conversation lately about electric cars and racing, with some even talking about introducing the technology into the F1 stage. Nissan, on its part, has a lot to gain in terms of awareness given the brands focus on the development...
- Hyundai Moves Up In The World With Times Square Billboard
Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard...
- Porsche To Auction 2010 911 Gt3 For Charity At Ny Auto Show Gala Preview
At the 10th Annual Gala Preview of the New York International Auto Show at the Jacob K. Javits Center on April 9, Porsche will auction a 2010 911 GT3 to support a social agency call East Side House Settlement. (ESH). The proceeds from the auction will...