New Study Finds Women Comprise 38.5% of U.S. Auto Sales
Americans love their cars. Whether it’s a humble family wagon, a muscle car, a luxury sedan or even a minivan: there’s nothing Americans like better than the automobile. What’s that, you say? What about women car owners?
Unsurprisingly for a species with just two genders, half the world’s population is female. And as everyone these days has to own at least one car, automakers obviously spend a lot of money catering specifically to that section of the market.
In a new study by automotive industry analyst R. L. Polk, it was found that some 38.5% of the last four year’s light vehicle registrations were made by – you guessed it – women. In “not-white†households, it’s more like 40 to 45%. It might not seem like much,
So what are the nation’s womenfolk buying? Would you be surprised to learn that nearly half of all MINI sales (47.9%) went to the fairer sex? Okay, so that’s not too surprising, but how are top five market leaders doing? Well, scroll down to see for yourself:
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