New Report Says Ford Confident Vignale Strategy Will Pay Off, Lincoln May Come to Europe
Cars

New Report Says Ford Confident Vignale Strategy Will Pay Off, Lincoln May Come to Europe



As you probably know, Ford will debut its upscale sub-brand next year with the Mondeo Vignale, with the sedan to be followed by the S-Max Vignale later in the year. Ford’s strategy with these posh models is to steal customers from premium carmakers, but some argue the plan is not without risks, since Ford will have to chase the same rich buyers as its rivals. Read more »




- Ford Unveils Production Vignale Mondeo, Prices It From £29,045 In The Uk [w/videos]
Ford has unveiled the production version of the luxurious Vignale Mondeo, the first member of the Ford Vignale upscale lineup. Read more »...

- Ford Gives The Vignale Treatment To S-max Concept, Arrives In 2015 [w/videos]
Ford has unveiled the S-MAX Vignale Concept at Milan’s Salone del Mobile, the world’s leading furniture design expo, with the study previewing a production version that will be the second Ford Vignale vehicle to go on sale in Europe after...

- Ford Says Vignale Customers To Get Special Experience, Including Life Time Free Car Washes
At the Frankfurt Motor Show last month, Ford revealed plans for its upscale sub-brand Vignale and showed the world what it will stand for with a concept based on the Mondeo. However, it looks like the sub-brand will be about more than premium materials...

- Ford Tries Luxury Again With Mondeo Vignale Concepts Previewing New Sub-brand [72 Pics]
Much like Ghia, Vignale was once an Italian automobile coachbuilder company before it fell into the hands of Ford and got lost in its vast portfolio of names and products. After burning / turning Ghia into a trim grade for better-equipped models, Ford...

- Ford Releases Complete Set Of Photos Of New Mondeo Vignale Concept
Our prior post on the Ford Mondeo (Fusion) Vignale Concept details the Blue Oval’s attempt to posh up the yet-unreleased European sedan some two years before it’s set to finally go on sale. I don’t have a problem with that, and...



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