Cars
New Ford Figo Hatchback Launched in India: MkV Fiesta Lives on
Ford might be holding back the details surrounding its new Figo supermini that was revealed today in a special press conference in Delhi, India, but it doesn't take a trained eye to see the similarities with the previous generation Fiesta MkV. Changes on the outside appear to be limited to the new fascia that's more in line Ford's latest European products and some minor tweaks at the back. And no, the B-segment hatch is not named after the now retired Portuguese soccer player 'Luis Figo' but according to Ford, Figo is colloquial Italian for "cool".
The new Figo will be manufactured at Ford's Chennai manufacturing facility in India, which is currently undergoing a $500 million refurbishment.
"We're confident that the new Ford Figo will be extremely attractive to Indian car buyers," said Michael Boneham, president and managing director, Ford India. "It's going to be very competitive with the current market leaders and offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India."
Aside from competing in India's lucrative small car segment that accounts for more than 70 percent of the new vehicle market, the Figo hatch will also be exported within Ford's Asia Pacific and Africa region.
More details about the vehicle are to be released closer to its production launch early in 2010.
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New Ford Ka Concept 4-door Is The Longer, Better-looking Brother Of The Figo
Following the reveal of the Figo Sedan Concept in India, Ford has revealed a similar study in Brazil, called the Ka Concept 4-door. The two studies are essentially the same car, but differ in length and some other details. Read more »...
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Ford Puts A Boot On Ka And Names It The Figo Sedan Concept
One of the most noteworthy world premieres at this year's edition of India's Auto Expo 2014 (February 7-11) is the new Figo Concept, which is four-door sedan version of the Ka Study shown in Brazil late last year. Read more »...
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Ford In Trouble In India For Offensive Ads That Show Women Tied Up In A Boot
Three upcoming print ads for the Ford Figo that surfaced on the Internet in India are giving the Blue Oval a bad name in the country, and since this is being reported elsewhere, in the rest of the world as well. That's because two of the three ads,...
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Ford To Preview New Global Model With A Concept At 2012 New Delhi Auto Show
The Auto Expo 2012 that takes place in New Delhi, India, from January 7 to 11, will serve as the backdrop for the presentation of a new, but as of yet unnamed, concept model from Ford. The Detroit-based carmaker won't reveal any specific details...
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Honda To Develop New Minicar For India
Honda’s Indian arm, “Honda Siel Cars India Ltd†has revealed its plans to develop an all-new mini car in order to grasp a larger chuck of India’s booming small car segment which accounts for about 80 percent of the total market....
Cars