MULTIFARIOUS COGITATIONS
Cars

MULTIFARIOUS COGITATIONS


Toyota Prius sales have been up over the last couple of months, but Toyota isn't interested in seeing them fall again. So there's a little money on the hood of each Prius. In fact, the incentives are actually discounts on option packages, and they could be anywhere from $600-$2000 in the States. Toyota is making more Prius hybrids and is seeing more competition, so this action becomes necessary to maintain sales.........

Along with pictures of botoxed and nose-jobbed S40/V50s, Volvo had some great news. Here's the background: The first S40 we saw on this side of the pond was a rehash of the Mitsbushi Carisma, but ironically it had none. It was a wagon or sedan. The average buyer's age was high and sales were accordingly low. The S40/V50 we see now shares some architecture with the Mazda3 and Euro-Ford Focus. It is a cool car with a great interior and a pleasant drive in all respects. Now 45% of S40 buyers are under 35 years of age; that's up 22%. The average age as a whole is down 10 years to 40. So good job, Volvo.........

Car magazines and other car websites will often tell you about a car that is only available on another continent. So will The Good Car Guy. The other websites make reference to its price equivalency, but GoodCarBadCar will not. And here's why. Taking the price of just about any car available in, say, England, and doing a straight conversion with the currency exchange has no bearing on what the actual price would be here IF it were to ever come across the ocean. How do I know this? Well, here's a couple examples from our
own continent first. Wait a second, $18,625 USD converts to $21,316 CDN today. So why does that say the Accord in Canada is $24,800? Could it come down to trim levels and equipment alone? Some of the reasoning could, but the price must also correlate with import costs, export costs, and the simple cost differences of selling vehicles in different countries. Another example... The currency exchange would have you believe - if that's all you're to believe - that the price should be $24,830 in Canada, much closer to currency reality than the Accord differential. Why? Any number of reasons.

So this becomes a real annoyance to me when one of my favourite automotive news sources says that the Renault Megane, now available with a really hot diesel, would cost $38,525 USD, were it to be available here in that form.

No, it wouldn't.
If any diesel Megane were to cost nearly $40,000, it would match the US price of a BMW 335i sedan. That same BMW in the UK would cost at least £31,000. Just out of curiosity, convert that. You get a price of over $61,000 USD.

OK, have we learned anything? The currency tells us the price in the USA would be $23,000 more than it's true $38,000 cost.
Renault UK lists that very same Megane at around £19,000, or £12,000 less than the BMW. The BMW comes to the States and costs only $7,000 above its pounds sterling price, so what makes us think the Renault would double its British price? The currency exchange; that's all. Just the currency exchange.....

Nobody in their right mind would ever say business was just money changing hands. So don't try telling me that business is just money changing countries.






- Toyota Says New Prius Plug-in Hybrid Will Cost Under £31,000 In Britain
After Toyota's U.S. arm came out with pricing details on the new Prius Plug-in Hybrid, the firm's British division is next in line to inform buyers what they're going to pay for the car when it goes on sale in Britain in the first half of...

- Toyota Rumored To Develop New Low-price Hybrid To Compete With Honda Insight
With the new 2010 Honda Insight hybrid already undercutting the current generation Prius in price, it's a no-brainer that Toyota execs are starting to worry that Honda's hybrid proposal will have a serious advantage over the next-generation 2010...

- Top 10 Best-selling Japanese Cars In Canada - September 2010
Following the month-by-month rundown of Canada's best-selling cars, it becomes obvious that the Honda Civic will also be Canada's best-selling Japanese car. After all, rarely does a month go by in which the Honda loses its overall crown. Comparing...

- U.s. Sales Of Subcompact Cars - May 2010
Think of three reasons people buy subcompact cars when there are larger, more powerful, better-equipped available. The first thing that probably came to mind was price. That led your mind towards value. Thinking of value brought further thoughts of cost. ...

- Porsche Introduces Canadian Currency Credits - How Do Porsches Measure Up $ For $ Now?
At this moment, one Canadian dollar is worth 99.7 U.S. cents. Flipped around, one U.S. dollar is worth $1.00211 in Canadian currency, commonly known as the loonie. While there are some manufacturers who appreciate the difficulty facing many Canadians...



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