Cars
Production of the Mitsubishi Eclipse will end in August. Only the first two Eclipse generations had truly appealed to enthusiasts. The third-generation Eclipse maintained a measure of desirability. In the product planning stage for the fourth-gen Eclipse, Mitsubishi lost sight of what an Eclipse should be. The Eclipse isn't pretty. It isn't sporty in any meaningful way. It has muddied Mitsubishi's message in a way only the Lancer Evo X can replicate.
And so, Mitsubishi is halting production of the Eclipse at its Normal, Illinois, plant while also killing off the tremendously unpopular Endeavor. Filling the void in Normal will be the Outlander Sport, initially a success for Mitsubishi.
Current U.S. prices for the Eclipse began at $19,499 and rose to $29,408 for the V6-powered GT. The Eclipse Spyder is a $27,999 car, or $32,828 for the GT. Compare that the more powerful $22,145 2011 Ford Mustang, more refined $23,695 2011 Volkswagen GTI, more desirable $30,950 BMW 128i, or more unique $19,345 2011 Honda CR-Z.
Did Mitsubishi make a mistake in deciding to prematurely end the Eclipse's life? Obviously you haven't looked at the chart yet. Yearly volume for the Eclipse and Eclipse Spyder has fallen dramatically over the last decade. U.S. Eclipse sales dropped from over 72,000 in 2002 to just 4282 in 2010. 2010's Eclipse volume represented a 36% decline from 2009.
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Mitsubishi Annual U.S. Sales: 2001-2010
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- Mitsubishi Mulling New Mid-size Sedan And Larger Crossover For The States
It's been about two years since Mitsubishi took the decision to gradually phase out most of its U.S.-made models by killing the Endeavor crossover, Galant mid-size sedan, Eclipse coupe and Spyder convertible, and the results are what you would expect...
- Near Miss For One Motorcyclist, Direct Hit For Another
Sometimes you get lucky, sometimes you don't. In the first video we see the rider of a BMW R1200 GS cruising on the road somewhere in the States (we couldn't pinpoint the location) when the driver of a Mitsubishi Eclipse coupe makes a completely...
- Last Stand: Mitsubishi Sends Off Eclipse With 2012 Se Special Edition Series
Produced since 2006, the fourth generation Mitsubishi Eclipse is nearing the end of its career and to mark the occasion, the Japanese manufacturer has announced a final special edition for the Coupe and Spyder models. As Mitsubishi will cease production...
- Mitsubishi To Phase Out Most Of Its U.s.-made Models By 2014
Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013†mid-term business plan. The decision affects the Eclipse and...
- My Two Dents On Mitsubishi's Poor Planning And Marketing
I always liked the idea of the FTO, a small, stylish coupe that could fit in below the Eclipse in Mitsubishi's lineup. For some reason, seeing this video today reminded me of the triple-diamond's good old days; you know, back when they put out...
Cars
Mitsubishi Eclipse Sales - Why They're Killing It
Current U.S. prices for the Eclipse began at $19,499 and rose to $29,408 for the V6-powered GT. The Eclipse Spyder is a $27,999 car, or $32,828 for the GT. Compare that the more powerful $22,145 2011 Ford Mustang, more refined $23,695 2011 Volkswagen GTI, more desirable $30,950 BMW 128i, or more unique $19,345 2011 Honda CR-Z.
Did Mitsubishi make a mistake in deciding to prematurely end the Eclipse's life? Obviously you haven't looked at the chart yet. Yearly volume for the Eclipse and Eclipse Spyder has fallen dramatically over the last decade. U.S. Eclipse sales dropped from over 72,000 in 2002 to just 4282 in 2010. 2010's Eclipse volume represented a 36% decline from 2009.
Related From GoodCarBadCar.net
Mitsubishi Annual U.S. Sales: 2001-2010
Sporty Car Sales Charts For The USA & Canada
Audi TT Sales - Decreasing Popularity Of A Beautiful Car
Porsche 911 Sales Data In Canada - February 2011
- Mitsubishi Mulling New Mid-size Sedan And Larger Crossover For The States
It's been about two years since Mitsubishi took the decision to gradually phase out most of its U.S.-made models by killing the Endeavor crossover, Galant mid-size sedan, Eclipse coupe and Spyder convertible, and the results are what you would expect...
- Near Miss For One Motorcyclist, Direct Hit For Another
Sometimes you get lucky, sometimes you don't. In the first video we see the rider of a BMW R1200 GS cruising on the road somewhere in the States (we couldn't pinpoint the location) when the driver of a Mitsubishi Eclipse coupe makes a completely...
- Last Stand: Mitsubishi Sends Off Eclipse With 2012 Se Special Edition Series
Produced since 2006, the fourth generation Mitsubishi Eclipse is nearing the end of its career and to mark the occasion, the Japanese manufacturer has announced a final special edition for the Coupe and Spyder models. As Mitsubishi will cease production...
- Mitsubishi To Phase Out Most Of Its U.s.-made Models By 2014
Mitsubishi President Osamu Masuko today announced that the automaker will kill most of its current lineup of U.S.-made vehicles by 2014, as part of the company's “Jump 2013†mid-term business plan. The decision affects the Eclipse and...
- My Two Dents On Mitsubishi's Poor Planning And Marketing
I always liked the idea of the FTO, a small, stylish coupe that could fit in below the Eclipse in Mitsubishi's lineup. For some reason, seeing this video today reminded me of the triple-diamond's good old days; you know, back when they put out...