Cars
It's not inappropriate to liken the Dodge Grand Caravan's dominance in the Canadian minivan market to Michael Schumacher's 2002 Formula 1 season. I know what you're thinking: minivans and F1, whaaa? But just give it a few moments of thought and you'll start seeing the parallels.
In 2002, Scuderia Ferrari's Schumacher finished on the podium in every race, failing to finish in first or second spot only once. With six races remaining, Michael Schumacher had already secured the World Drivers Championship. Along with teammate Rubens Barichello, Schumacher's Ferrari F1 team totalled more points than all other team entrants combined. It was... devestating, both to opponents and to fans who wanted to see meaningful races at the end of the season.
In every single month of 2010, the Dodge Grand Caravan was Canada's best-selling minivan. Not once did it fail to ascend to the top step of the podium. With nine months remaining, Dodge had sold 12,601 Grand Caravans, a figure higher than that which any other minivan would attain by the end of the year. Like Michael Schumacher at Ferrari, the Grand Caravan had a partner, the Chrysler Town & Country. When the Town & Country's sales are added in to the Grand Caravan's mix, Chrysler Canada held 65% of the minivan market in December 2010; by year end that figure plunked down at 63%. You could restrict the overall market size from Mazda 5 and Kia Rondo participation, an act which would see Chrysler Canada's minivan market share rise to 74%.
Yes, every time Honda or Toyota or Mazda or Kia or Volkswagen sold a minivan - the Volkswagen being a Canadian-built Chrysler product in all but badges, by the way - Chrysler Canada sold 1.7 minivans. Again, I do feel bad for the folks who drove away with only 7/10ths of a van.
Chrysler Canada owned 13.1% of the Canadian new vehicle market in 2010. 29% of the company's sales were minivans. Now, Chrysler has improved these vans for the 2011 model year in significant ways; under the hood and inside the van, too. So could the $22,995 2011 Dodge Grand Caravan grow its Canadian minivan market share in the coming months? In the face of direct opposition from the new $29,990 2011 Honda Odyssey and high-end competition from the Dodge family's own all-new 2011 Dodge Durango, a $37,995 rugged SUV, can the 2011 Dodge Grand Caravan still sell like crazy to families and fleets? Uh.... yeah. And for one more parallel, Schumacher was winning all those races for a race team owned by a manufacturer which was run by Fiat. But at the time Schumacher was winning all those races, the Dodge Grand Caravan was being built by a company which was run by Daimler, i.e. Mercedes-Benz. Now Schumacher drives for Mercedes-Benz and Chrysler is run by Fiat.
Click Column Headers To Sort • 2011 Year End • 2009 Year End
Source: Automakers & ANDC
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Minivan Sales In Canada - December & 2011 Year End
Minivan Sales In Canada - January 2011
Minivan Sales In Canada - November 2010
Top 20 Best-Selling Cars In Canada - 2010 Year End
Top 20 Best-Selling SUVs In Canada - 2010 Year End
New Vehicle Market Share By Brand In Canada - 2010 Year End
- Minivan Sales In America - 2009 Year End
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- Minivan Sales And Truck Sales In Canada - August 2011
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- Minivan Sales In America - December 2010 And 2010 Year End
The Chrysler Town & Country was the best-selling minivan in America in 2010. For the month of December, the Town & Country ceded its title to its partner in crime, the Dodge Grand Caravan. On the surface, you might say the Honda Odyssey narrowly...
- Minivan Sales In The Usa - May 2010
There was quite a bit of good news for Chrysler, Dodge, and Jeep in May 2010's Sales Stats. In the United Stats, sales at the Dodge brand were up 72.7%. Chrysler and Jeep sales were also on the rise, compared with May 2009. The Jeep Wrangler was the...
- Minivan Sales In Canada - April 2010
Chrysler's struggles haven't been felt nearly as keenly in Canada as in the United States, speaking on very general terms. A deeper look manifests continuing troubles - only a handful of Chrysler/Dodge/Jeep models sold in large volumes in April....
Cars
Minivan Sales In Canada - December 2010 And 2010 Year End
In 2002, Scuderia Ferrari's Schumacher finished on the podium in every race, failing to finish in first or second spot only once. With six races remaining, Michael Schumacher had already secured the World Drivers Championship. Along with teammate Rubens Barichello, Schumacher's Ferrari F1 team totalled more points than all other team entrants combined. It was... devestating, both to opponents and to fans who wanted to see meaningful races at the end of the season.
In every single month of 2010, the Dodge Grand Caravan was Canada's best-selling minivan. Not once did it fail to ascend to the top step of the podium. With nine months remaining, Dodge had sold 12,601 Grand Caravans, a figure higher than that which any other minivan would attain by the end of the year. Like Michael Schumacher at Ferrari, the Grand Caravan had a partner, the Chrysler Town & Country. When the Town & Country's sales are added in to the Grand Caravan's mix, Chrysler Canada held 65% of the minivan market in December 2010; by year end that figure plunked down at 63%. You could restrict the overall market size from Mazda 5 and Kia Rondo participation, an act which would see Chrysler Canada's minivan market share rise to 74%.
Chrysler Canada owned 13.1% of the Canadian new vehicle market in 2010. 29% of the company's sales were minivans. Now, Chrysler has improved these vans for the 2011 model year in significant ways; under the hood and inside the van, too. So could the $22,995 2011 Dodge Grand Caravan grow its Canadian minivan market share in the coming months? In the face of direct opposition from the new $29,990 2011 Honda Odyssey and high-end competition from the Dodge family's own all-new 2011 Dodge Durango, a $37,995 rugged SUV, can the 2011 Dodge Grand Caravan still sell like crazy to families and fleets? Uh.... yeah. And for one more parallel, Schumacher was winning all those races for a race team owned by a manufacturer which was run by Fiat. But at the time Schumacher was winning all those races, the Dodge Grand Caravan was being built by a company which was run by Daimler, i.e. Mercedes-Benz. Now Schumacher drives for Mercedes-Benz and Chrysler is run by Fiat.
Click Column Headers To Sort • 2011 Year End • 2009 Year End
Minivan | 2010 | 2009 | % Change |
|---|---|---|---|
| Chevrolet Uplander | 30 | 10,433 | -99.7% |
| Chrysler Town & Country | 4175 | 3165 | 31.9% |
| Dodge Caravan/Grand Caravan | 55,306 | 40,283 | 37.3% |
| Honda Odyssey | 8616 | 6449 | 33.6% |
| Hyundai Entourage | 111 | 380 | -70.8% |
| Kia Rondo | 6307 | 9835 | -35.9% |
| Kia Sedona | 1615 | 2135 | -24.4% |
| Mazda 5 | 7532 | 8638 | -12.8% |
| Nissan Quest | 20 | 402 | -95.0% |
| Pontiac Montana SV6 | 57 | 9687 | -99.4% |
| Toyota Sienna | 9960 | 6345 | 57.0% |
| Volkswagen Routan | 1010 | 1489 | -32.2% |
--- | --- | --- | --- |
Total | 94,739 | 99,241 | -4.5% |
Minivan Sales In Canada - December & 2011 Year End
Minivan Sales In Canada - January 2011
Minivan Sales In Canada - November 2010
Top 20 Best-Selling Cars In Canada - 2010 Year End
Top 20 Best-Selling SUVs In Canada - 2010 Year End
New Vehicle Market Share By Brand In Canada - 2010 Year End
- Minivan Sales In America - 2009 Year End
As America's new vehicle market collapsed to just 10.4 million units in 2009, a 21% year-over-year sales decline, minivan sales dropped by 30% to just 447,867, a decrease of 194,799 units. The Chrysler Group's market share in the segment grew...
- Minivan Sales And Truck Sales In Canada - August 2011
Of the 8338 minivans acquired in Canada last month, 68% were driven away from Chrysler/Dodge dealerships. While that sounds like terrific market share, Chrysler Town & Country sales were actually down 31% year-over-year. Town & Country sales are...
- Minivan Sales In America - December 2010 And 2010 Year End
The Chrysler Town & Country was the best-selling minivan in America in 2010. For the month of December, the Town & Country ceded its title to its partner in crime, the Dodge Grand Caravan. On the surface, you might say the Honda Odyssey narrowly...
- Minivan Sales In The Usa - May 2010
There was quite a bit of good news for Chrysler, Dodge, and Jeep in May 2010's Sales Stats. In the United Stats, sales at the Dodge brand were up 72.7%. Chrysler and Jeep sales were also on the rise, compared with May 2009. The Jeep Wrangler was the...
- Minivan Sales In Canada - April 2010
Chrysler's struggles haven't been felt nearly as keenly in Canada as in the United States, speaking on very general terms. A deeper look manifests continuing troubles - only a handful of Chrysler/Dodge/Jeep models sold in large volumes in April....