Cars
53% of the Minis sold in America in August 2014 were Countrymans and Pacemans. The Countryman was Mini's best-selling model variant, responsible for 50% more Mini sales than the company's original model, the one they call the Hardtop.
• U.S. Auto Sales Brand Rankings - August 2014 YTD
• U.S. Car Sales Rankings By Model - August 2014 YTD
Now in its third BMW iteration, the Hardtop's launch has been a slow one. This isn't necessarily a reflection on the car's popularity, as many Minis are individualized models that take time to cross the Atlantic. We've yet to see the full impact of what the new Mini can do.
In the meantime, the Countryman is floating Mini's boat. Granted, Mini's boat isn't sitting that high in the water: sales have decreased in each of 2014's first eight months. Countryman sales jumped 48% in August even as the rest of Mini's range slid 41%. Year-to-date, Mini Countryman sales are up 6%; the rest of the Mini lineup is collectively down 34%.
Naturally Mini's U.S. decline has plenty to do with the relaunch of its most popular model. Not every automaker has the wherewithal, the capability, and the consistent day-in-day-out appeal to introduce, for example, a popular new Toyota Camry without losing sales of the old model in the lead-up to that introduction. Mini Cooper/Cooper S Hardtop sales fell 8% in 2013, as the brand's slight 1% growth was attributed to the Countryman and newer variants, Roadster and Paceman. Only in July of this year did there appear to be a reversing of the trend as Hardtop volume jumped 21%.
Acura is another shining example of the trend. Their car sales have been plunging for some time, and are down 32% so far this year, even as their crossover sales have jumped 20% compared with the first eight months of 2014. The RDX and MDX account for 69% of Acura's U.S. sales in 2014.
Land Rover now outsells Jaguar by more than three-to-one in the United States. As recently as 2004, Jaguar was outselling Land Rover. TTAC's Chart Of The Day late last month showed the CR-V's steady rise toward the top of the Honda pecking order.
Why should Mini be any different? Aside from, well, you know, the name of the brand, which signifies a deep-seated affiliation with things small and, dare we say it, miniature.
Things could be different soon enough. Mini may be able to take advantage of the Fiat 500's decreasing appeal – 500 sales are down 11% in 2014 – and the Volkswagen Beetle's Volkswagen-like performance in 2014 – Beetle sales are down 31% over the last eight months. Indeed, despite concerns about the dilution of the brand, perhaps the 5-door Mini is exactly what the brand needs to keep from turning into Great Britain's next Land Rover.
- Mini Usa's Maxi Models Are Generating Majority Of Bmw's Mini Sales In America
Through the first eight months of 2015, the majority of U.S. sales generated by BMW's Mini brand were developed by four-door models. The so-called Mini Cooper Hardtop 4-Door, the stretched version of Mini's third-generation hatchback, was released...
- Mini Usa Car Sales Charts - March 2014 Ytd
Mini USA's sales figures continue to be all but irrelevant in the lead-up to the launch of BMW's third hardtop Mini. Sales of the "original" Cooper Hardtop were down 75% to just 687 units in March 2014. Had that decline not occurred, Mini sales...
- Mini Usa Car Sales Charts - January 2014
Click Chart To ExpandNow that we're all nicely acquainted with the next Mini Cooper, at least in hardtop form, sales of the outgoing Mini are tumbling. January's 50% decline in Cooper Hardtop sales follows up on 2013's 8% drop. With...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...
Cars
Mini USA Sales Charts - August 2014 YTD
• U.S. Auto Sales Brand Rankings - August 2014 YTD
• U.S. Car Sales Rankings By Model - August 2014 YTD
Now in its third BMW iteration, the Hardtop's launch has been a slow one. This isn't necessarily a reflection on the car's popularity, as many Minis are individualized models that take time to cross the Atlantic. We've yet to see the full impact of what the new Mini can do.
In the meantime, the Countryman is floating Mini's boat. Granted, Mini's boat isn't sitting that high in the water: sales have decreased in each of 2014's first eight months. Countryman sales jumped 48% in August even as the rest of Mini's range slid 41%. Year-to-date, Mini Countryman sales are up 6%; the rest of the Mini lineup is collectively down 34%.
Naturally Mini's U.S. decline has plenty to do with the relaunch of its most popular model. Not every automaker has the wherewithal, the capability, and the consistent day-in-day-out appeal to introduce, for example, a popular new Toyota Camry without losing sales of the old model in the lead-up to that introduction. Mini Cooper/Cooper S Hardtop sales fell 8% in 2013, as the brand's slight 1% growth was attributed to the Countryman and newer variants, Roadster and Paceman. Only in July of this year did there appear to be a reversing of the trend as Hardtop volume jumped 21%.
Acura is another shining example of the trend. Their car sales have been plunging for some time, and are down 32% so far this year, even as their crossover sales have jumped 20% compared with the first eight months of 2014. The RDX and MDX account for 69% of Acura's U.S. sales in 2014.
Land Rover now outsells Jaguar by more than three-to-one in the United States. As recently as 2004, Jaguar was outselling Land Rover. TTAC's Chart Of The Day late last month showed the CR-V's steady rise toward the top of the Honda pecking order.
Why should Mini be any different? Aside from, well, you know, the name of the brand, which signifies a deep-seated affiliation with things small and, dare we say it, miniature.
Things could be different soon enough. Mini may be able to take advantage of the Fiat 500's decreasing appeal – 500 sales are down 11% in 2014 – and the Volkswagen Beetle's Volkswagen-like performance in 2014 – Beetle sales are down 31% over the last eight months. Indeed, despite concerns about the dilution of the brand, perhaps the 5-door Mini is exactly what the brand needs to keep from turning into Great Britain's next Land Rover.
- Mini Usa's Maxi Models Are Generating Majority Of Bmw's Mini Sales In America
Through the first eight months of 2015, the majority of U.S. sales generated by BMW's Mini brand were developed by four-door models. The so-called Mini Cooper Hardtop 4-Door, the stretched version of Mini's third-generation hatchback, was released...
- Mini Usa Car Sales Charts - March 2014 Ytd
Mini USA's sales figures continue to be all but irrelevant in the lead-up to the launch of BMW's third hardtop Mini. Sales of the "original" Cooper Hardtop were down 75% to just 687 units in March 2014. Had that decline not occurred, Mini sales...
- Mini Usa Car Sales Charts - January 2014
Click Chart To ExpandNow that we're all nicely acquainted with the next Mini Cooper, at least in hardtop form, sales of the outgoing Mini are tumbling. January's 50% decline in Cooper Hardtop sales follows up on 2013's 8% drop. With...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...