Cars
The Mini brand accounted for 14.7% of all BMW Group USA volume in December 2012 and 19% in the full calendar year of 2012. Overall, Mini sales rose 15% in 2012 compared to 2011's 57,511 U.S. sales.
Of the 8612 extra Mini sales, 2371 occurred because of the Roadster, which wasn't on sale in 2011. The Coupe, which only found 953 in the latter stages of 2011, increased its total by 1927 units. Cooper Hardtop sales grew 4.3%, or 1211 units. And the Countryman, Mini's second-best-selling variant in America, generated an extra 4329 sales, a 25.9% increase.
But that's 9838 extra sales, and Mini volume in the United States only grew by 8612. Blame the Convertible just a little bit. Sales of the non-Roadster Mini droptop fell by 151 units, a 3% loss. Clubman sales slid 15.7%, or 1075 units, to 5769. The Clubman is still Mini's third-best-selling variant, just as it was last year, but it only accounted for 8.7% of all Mini USA volume in 2012.
I remember listening to a conversation in which a youthful Porsche 911 fan was told by a Porsche aficionado that he, the youthful fan, should stop liking the 911 Targa. "It doesn't fit with the 911 ethos," the Porsche snob said. On paper, the aficionado was right - the Targa is a bit of a poseur's Porsche. You can have a 911 that's better drive if you purchase a basic 911 Carrera. But I've come to believe that what's written down in physics textbooks isn't always right in the automotive world.
How does this relate to Mini? As an auto enthusiast and a Mini fan, I feel that I'm not supposed to like the upcoming Mini Paceman. But seeing one on the road for the first time on New Year's Eve, I do like it. A lot. And it makes the Countryman seem unnecessary and more than a little gauche. True, the JCW Paceman in the above image is a also bit over the top.
We'll be seeing Mini Paceman sales in this chart soon, but don't be surprised if it doesn't become a major player. After all, we're not supposed to like these maxi Minis.
Click either chart above for a larger view. Don't forget you can find sales figures for the Fiat 500, smart fortwo, Volkswagen Beetle, and any other competitor by selecting a make and model at GCBC's Sales Stats home.
Related From GoodCarBadCar.net
Mini USA Sales Charts - January 2013
Mini USA Car Sales Charts - December 2013 & Year End
Mini USA Sales Chart - November 2012
Mini USA Sales Chart - October 2012
U.S. Auto Sales Brand Rankings - December 2012
U.S. Auto Sales Brand Rankings - 2012 Year End
- January 2013 Mini Usa Sales Charts
Mini car sales rose 10% in the first month of 2013 as total U.S. auto sales volume jumped 14%. Sales of the Cooper Hardtop, Cooper Convertible, and Countryman increased on a year-over-year basis. Clubman sales dropped 4.6%; the Coupe ws down 34%. The...
- November 2012 Mini Usa Sales Chart
Mini accounted for 14% of all BMW Group sales in America in November 2012. With just one month remaining, just under one out of every five BMW Group sales has been a Mini. It wasn't that November 2012 was such a bad month for Mini. Year-over-year,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...
- Mini Usa Sales Chart: January-july 2012
In Mini's best July since BMW began selling the brand in America, six different models found 5855 buyers. 77% of those buyers opted for a Countryman or the company's best-selling Cooper/Cooper S hardtop. Mini accounted for 22% of BMW's...
Cars
Mini USA Sales Chart - December 2012 And 2012 Year End
Of the 8612 extra Mini sales, 2371 occurred because of the Roadster, which wasn't on sale in 2011. The Coupe, which only found 953 in the latter stages of 2011, increased its total by 1927 units. Cooper Hardtop sales grew 4.3%, or 1211 units. And the Countryman, Mini's second-best-selling variant in America, generated an extra 4329 sales, a 25.9% increase.
All 266 Vehicles Ranked By 2012 Year End U.S. Sales
I remember listening to a conversation in which a youthful Porsche 911 fan was told by a Porsche aficionado that he, the youthful fan, should stop liking the 911 Targa. "It doesn't fit with the 911 ethos," the Porsche snob said. On paper, the aficionado was right - the Targa is a bit of a poseur's Porsche. You can have a 911 that's better drive if you purchase a basic 911 Carrera. But I've come to believe that what's written down in physics textbooks isn't always right in the automotive world.
We'll be seeing Mini Paceman sales in this chart soon, but don't be surprised if it doesn't become a major player. After all, we're not supposed to like these maxi Minis.
Click either chart above for a larger view. Don't forget you can find sales figures for the Fiat 500, smart fortwo, Volkswagen Beetle, and any other competitor by selecting a make and model at GCBC's Sales Stats home.
Related From GoodCarBadCar.net
Mini USA Sales Charts - January 2013
Mini USA Car Sales Charts - December 2013 & Year End
Mini USA Sales Chart - November 2012
Mini USA Sales Chart - October 2012
U.S. Auto Sales Brand Rankings - December 2012
U.S. Auto Sales Brand Rankings - 2012 Year End
- January 2013 Mini Usa Sales Charts
Mini car sales rose 10% in the first month of 2013 as total U.S. auto sales volume jumped 14%. Sales of the Cooper Hardtop, Cooper Convertible, and Countryman increased on a year-over-year basis. Clubman sales dropped 4.6%; the Coupe ws down 34%. The...
- November 2012 Mini Usa Sales Chart
Mini accounted for 14% of all BMW Group sales in America in November 2012. With just one month remaining, just under one out of every five BMW Group sales has been a Mini. It wasn't that November 2012 was such a bad month for Mini. Year-over-year,...
- Mini Usa Sales Chart: January-october 2012
With just one sale to spare, Mini squeaked out a win over the Scion brand in October 2012's U.S. sales rankings. A victory for 24th spot, but a victory nonetheless, one which Mini doesn't look capable of achieving for the full calendar year. Through...
- Mini Usa Sales Chart: January-september 2012
The Countryman had been creeping close throughout the summer, but September marked the month in which Americans registered more Countrymans than regular Cooper Hardtops. Combined, non-Countryman Minis - the Hardtop, Convertible, Clubman, Coupe,...
- Mini Usa Sales Chart: January-july 2012
In Mini's best July since BMW began selling the brand in America, six different models found 5855 buyers. 77% of those buyers opted for a Countryman or the company's best-selling Cooper/Cooper S hardtop. Mini accounted for 22% of BMW's...