Cars
Mini says increased demand for new three and five-door Mini and foreordained plans are bringing production of the Coupe and Roadster to an end.
Also, it turns out people didn’t want less practical versions of a car that already lacked a certain degree of flexibility.
Surely Mini would have thought twice about cancelling production of the two cars – or at least considered replacing them with new versions off the new Mini platform – had sales been strong.
Americans have registered only 6679 Mini Roadsters since the two-seat convertible arrived in 2012. Roadster volume jumped 18% in 2013, the first full year for the car, but 2014 sales plunged 49%. Only 65 were sold in January 2015, which actually represented a 12% uptick compared with January 2014.
• U.S. New Vehicle Sales Rankings By Model - January 2015
• U.S. New Vehicle Sales Rankings By Model - 2014 Year End
• Historical Monthly & Yearly Mini Brand Sales Figures
The helmet-wearing Coupe, which went on sale in 2011, attracted 7351 U.S. owners through the end of January 2015. (Few Coupes are left; only 22 were sold last month.) Coupe sales jumped to a high of 2880 units in 2012, the car’s first full year, but slipped 12% in 2013 and plunged 62% in 2014.
But the Coupe and Roadster were never integral parts of the Mini USA lineup. Together, they generated just 8% of the brand’s volume in 2012 and 2013; just 4% in 2014.
Mini now turns its focus to its core models: the three-door Hardtop, the Countryman, and the new five-door model. Mini’s U.S. sales jumped 27% in January as the Hardtops generated two-thirds of the brand’s volume and the Countryman, though down 31%, brought in 23% of buyers. For every Clubman, Convertible, Coupe, and Roadster sold in January, Mini USA sold nine conventional Hardtop models.
While Mini continues to be a relatively small part of BMW USA’s portfolio, generating less than half the sales of the 3-Series/4-Series lineup in January, Mini’s home market is terribly keen.
22% of the BMW Group’s UK volume was Mini-derived in January. Mini owned 1.4% of the market (0.3% in the U.S.; 0.2% in Canada) and the brand ranked 21st overall, behind Mazda, Renault, and Volvo, but ahead of Suzuki, Mitsubishi, Dacia, Lexus, Jaguar, Porsche, Jeep, and Alfa Romeo.
This article also appeared today on The Truth About Cars.
- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- February 2013 Mini Usa Sales Charts
Mini USA reported a 13.6% year-over-year decline in February 2013 as sales of the company's core car models slid sharply. Countryman volume jumped 28.4%; sales of the Mini Roadster shot up 64.5% in comparison to its first month on sale, February 2012....
- January 2013 Mini Usa Sales Charts
Mini car sales rose 10% in the first month of 2013 as total U.S. auto sales volume jumped 14%. Sales of the Cooper Hardtop, Cooper Convertible, and Countryman increased on a year-over-year basis. Clubman sales dropped 4.6%; the Coupe ws down 34%. The...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa Sales Chart - January-april 2012
With the addition of two more models, Mini USA sales are up 13.7% this year to 19,911 units through four months. April volume slid 11.1% as sales of the four cars which were available at this time last year slid, in some cases rather harshly. Mini Clubman...
Cars
Mini Bids Official Farewell To Coupe And Roadster
Also, it turns out people didn’t want less practical versions of a car that already lacked a certain degree of flexibility.
Surely Mini would have thought twice about cancelling production of the two cars – or at least considered replacing them with new versions off the new Mini platform – had sales been strong.
Americans have registered only 6679 Mini Roadsters since the two-seat convertible arrived in 2012. Roadster volume jumped 18% in 2013, the first full year for the car, but 2014 sales plunged 49%. Only 65 were sold in January 2015, which actually represented a 12% uptick compared with January 2014.
• U.S. New Vehicle Sales Rankings By Model - January 2015
• U.S. New Vehicle Sales Rankings By Model - 2014 Year End
• Historical Monthly & Yearly Mini Brand Sales Figures
The helmet-wearing Coupe, which went on sale in 2011, attracted 7351 U.S. owners through the end of January 2015. (Few Coupes are left; only 22 were sold last month.) Coupe sales jumped to a high of 2880 units in 2012, the car’s first full year, but slipped 12% in 2013 and plunged 62% in 2014.
Mini now turns its focus to its core models: the three-door Hardtop, the Countryman, and the new five-door model. Mini’s U.S. sales jumped 27% in January as the Hardtops generated two-thirds of the brand’s volume and the Countryman, though down 31%, brought in 23% of buyers. For every Clubman, Convertible, Coupe, and Roadster sold in January, Mini USA sold nine conventional Hardtop models.
22% of the BMW Group’s UK volume was Mini-derived in January. Mini owned 1.4% of the market (0.3% in the U.S.; 0.2% in Canada) and the brand ranked 21st overall, behind Mazda, Renault, and Volvo, but ahead of Suzuki, Mitsubishi, Dacia, Lexus, Jaguar, Porsche, Jeep, and Alfa Romeo.
This article also appeared today on The Truth About Cars.
- Mini Usa Sales Charts - March 2013
Despite sliding Hardtop, Convertible, Clubman, and Coupe volume, Mini sales rose 3.5% in March 2013 thanks to the improved volume achieved by the brand's second-best-selling model and the introduction of another. Excluding the new Mini Paceman,...
- February 2013 Mini Usa Sales Charts
Mini USA reported a 13.6% year-over-year decline in February 2013 as sales of the company's core car models slid sharply. Countryman volume jumped 28.4%; sales of the Mini Roadster shot up 64.5% in comparison to its first month on sale, February 2012....
- January 2013 Mini Usa Sales Charts
Mini car sales rose 10% in the first month of 2013 as total U.S. auto sales volume jumped 14%. Sales of the Cooper Hardtop, Cooper Convertible, and Countryman increased on a year-over-year basis. Clubman sales dropped 4.6%; the Coupe ws down 34%. The...
- Mini Usa Sales Chart - January - June 2012
BMW's U.S. Mini division sold 5995 cars in June 2012, taking the company's year-to-date total up to 32,059 through the first half of 2012. That's 7.5% better than Mini's first-half total from 2011, but keep in mind, Mini added two new...
- Mini Usa Sales Chart - January-april 2012
With the addition of two more models, Mini USA sales are up 13.7% this year to 19,911 units through four months. April volume slid 11.1% as sales of the four cars which were available at this time last year slid, in some cases rather harshly. Mini Clubman...