Cars
The Good Car Guy doesn't pretend to be an expert on the automotive marketplace in Mexico, despite 0.008% of his life having been spent there. Moreover, GoodCarBadCar.net will surely be held responsible for any errors by Mexican family members in their Chevy Suburbans. No joke.
Rather than go into detail explaining how Nissan manages to be number one in Mexico when two other North American outposts of Japan's second-largest automaker can't be among the top five, let's stick with some facts. The overall Mexican new vehicle market was worth 820,419 sales in 2010; that's up 8.7% from 2009. 54.4% of the products were imports, according to the Automotive News Data Center. Go back to 2002 and Mexico's new vehicle market was 1,768,908 units strong. In 2006, that figure grew to 2,041,213 and then gradually began shrinking. From 1,099,878 in 2007, Mexicans then acquired only 1,025,449 in 2008. Those numbers dropped again in 2009 before recovering very slightly in 2010.
Hundreds of thousands of Canadian and American tourists are accustomed to seeing vehicles in Mexico which aren't on sale north of the Rio Grande. These vehicles aren't just available in Peugeot, Renault, and Seat stores but even from General Motors and Ford. If you can't comprehend how necessary this is, how the Mexican auto market must be catered to uniquely, then you haven't compared the various market sizes in North America. Canada, a country of 34 million people, found within itself room for another 1,558,400 new vehicles in 2010, about one new vehicle for every 22 people. Mexicans, on the other hand, only bought one vehicle for every 55 people, and that was in the strong year of 2007. Obviously automakers are dealing with a very different situation in impoverished, truck-loving Mexico.
Here then is a complete rundown of Mexican auto sales by brand for 2010.
Source: Automotive News Data Center & Mexican Automotive Manufacturers Association
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- Mexico Auto Sales By Brand - September 2011 Year-to-date
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- Mexico Auto Sales By Brand - March 2011 Year-to-date
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Cars
Mexico Auto Sales By Brand - 2010 Year End
Rather than go into detail explaining how Nissan manages to be number one in Mexico when two other North American outposts of Japan's second-largest automaker can't be among the top five, let's stick with some facts. The overall Mexican new vehicle market was worth 820,419 sales in 2010; that's up 8.7% from 2009. 54.4% of the products were imports, according to the Automotive News Data Center. Go back to 2002 and Mexico's new vehicle market was 1,768,908 units strong. In 2006, that figure grew to 2,041,213 and then gradually began shrinking. From 1,099,878 in 2007, Mexicans then acquired only 1,025,449 in 2008. Those numbers dropped again in 2009 before recovering very slightly in 2010.
Hundreds of thousands of Canadian and American tourists are accustomed to seeing vehicles in Mexico which aren't on sale north of the Rio Grande. These vehicles aren't just available in Peugeot, Renault, and Seat stores but even from General Motors and Ford. If you can't comprehend how necessary this is, how the Mexican auto market must be catered to uniquely, then you haven't compared the various market sizes in North America. Canada, a country of 34 million people, found within itself room for another 1,558,400 new vehicles in 2010, about one new vehicle for every 22 people. Mexicans, on the other hand, only bought one vehicle for every 55 people, and that was in the strong year of 2007. Obviously automakers are dealing with a very different situation in impoverished, truck-loving Mexico.
Here then is a complete rundown of Mexican auto sales by brand for 2010.
Rank | Automaker | 2010 | % Change |
#1 | Nissan | 189,518 | +21.3 |
#2 | General Motors | 155,590 | +12.4 |
#3 | Volkswagen | 110,332 | +13.2 |
#4 | Ford Motor Company | 89,425 | -1.8 |
#5 | Chrysler/Dodge/Jeep | 78,574 | -4.6 |
#6 | Toyota | 46,769 | -10 |
#7 | Honda | 37,790 | +7.2 |
#8 | Mazda | 25,116 | +32.8 |
#9 | Renault | 18,046 | +56.9 |
#10 | Seat | 13,380 | -14.1 |
#11 | Mitsubishi | 12,533 | -12.5 |
#12 | Suzuki | 7932 | +11.8 |
#13 | Mercedes-Benz | 6205 | +16.2 |
#14 | Peugeot | 6195 | -14.5 |
#15 | BMW | 5732 | +3.7 |
#16 | Audi | 5490 | +12.7 |
#17 | Fiat | 2502 | -28.7 |
#18 | Mini | 2093 | +17.2 |
#19 | Acura | 1876 | -3.4 |
#20 | Isuzu | 1337 | +37.6 |
#21 | Volvo | 1293 | +38.3 |
#22 | smart | 936 | +38.1 |
#23 | Subaru | 500 | -33.5 |
#24 | Land Rover | 499 | +15.5 |
#25 | Porsche | 440 | -17.8 |
#26 | Jaguar | 96 | -39.6 |
#27 | Bentley | 8 | -11.1 |
Related From GoodCarBadCar.net
Mexico Auto Sales By Brand - June 2011 Year-To-Date
Mexico Auto Sales By Brand - March 2011 Year-To-Date
U.S. Auto Sales By Brand - 2010 Year End
UK Auto Sales By Brand - 2010 Year End
Canada Auto Sales By Brand - 2010 Year End
- Mexico Auto Sales By Brand - September 2011 Year-to-date
One quarter of all new vehicles registered in Mexico in the first nine months of 2011 were sold by Nissan. Sales of Mexico's most popular auto brand are up 19% this year. Ranking second is General Motors, the whole of General Motors. Without separate...
- Mexico Auto Sales By Brand - June 2011 Year-to-date
The Mexican new vehicle market grew 11.4% in the first half of 2011 as sales of nearly every automaker competing south of the Rio Grande began a slow recovery toward normal levels. Nissan continues to be the most popular car company in Mexico, out-selling...
- New Vehicle Market Share By Brand In Mexico - March 2011 Year To Date
With market share in the first three months of 2011 at 26.4%, Nissan (and corporate partner Renault) are more dominant in Mexico than General Motors or Ford are in the United States; more dominant than Volkswagen and its group partners are in Great...
- Mexico Auto Sales By Brand - March 2011 Year-to-date
Through the end of March 2011, no automaker had sold more automobiles in Mexico than Nissan. In fact, the year-to-date Mexico Auto Sales rankings below show that Nissan's nearest rival, the whole sum of General Motors, was 12,350 units behind...
- New Vehicle Market Share By Brand In Canada - 2010 Year End
Hyundai and Kia combined to out-sell Toyota, Lexus, and Scion in Canada in 2010. Though the margin of victory was slight, just 417 sales, this is a startling development that comes in a year in which Toyota Canada sales fell 16.2%. In market share terms,...