Cars
Mercedes Still Trailing Behind BMW and Audi in Premium Sales Race for Number 1 Spot
A year ago, Mercedes-Benz CEO Dieter Zetsche sent a letter to his employees claiming that the three-point star brand must regain the top spot that it lost in 2005 in the premium segment. “We are Daimler – we should be ahead of the pack!†proclaimed Zetsche who added at the time that in no way should they “be content with a solid second or even third placeâ€.
Unfortunately, Mercedes’ global domination plan doesn’t seem to bear fruit. If anything, the company has fallen even further behind BMW and Audi, which are the number one and two premium carmakers in the world respectively.
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Mercedes-benz Officially Confirms A-class-based Compact Suv
The Audi Q3 and BMW X1 will soon have a rival from Stuttgart in the premium compact crossover segment as Mercedes-Benz officially confirmed the development of an A-Class-based SUV. Daimler Chief Executive Dieter Zetsche made the announcement during...
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Mercedes-benz Outlines Future Plans, Says Next S-class With Have Six Derivatives
After posting new records for vehicle sales, revenue and earnings in 2011 and with 2012 off to a good start as the company is expected to report its best sales ever in a first quarter, Mercedes-Benz has every reason to be optimistic about the future,...
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Mercedes-benz To Build Second North American Plant In The U.s. Or Mexico
Daimler CEO Dieter Zetsche has made it clear that he wants Mercedes-Benz to become the number one premium manufacturer in the world, a title that for the time being belongs to its arch-rival BMW. Last year, Mercedes sold 1.36 million units, around 300,000...
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Mercedes Rumored To Launch Fwd Sla Small Roadster In 2013
[2000 Mercedes SLA Concept pictured above]As stated by Daimler’s CEO Dieter Zetsche stated last month, Mercedes-Benz has a plan to overtake arch-rivals Audi and BMW and become the leading premium carmaker in the world. The plan involves a barrage...
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Mercedes-benz Wants To Take Top Spot From Bmw In The Premium Segment
If Daimler CEO Dieter Zetsche's dream comes true, Mercedes-Benz is on course to become the world’s leading premium car maker both in sales as well as in profits. As Automotive News reports, Zetsche sent a letter to the firm's employees...
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