Market Researcher Says Bogus Hyundai and Kia MPG Claims will Harm Brands' Value, Shares Tumble
Cars

Market Researcher Says Bogus Hyundai and Kia MPG Claims will Harm Brands' Value, Shares Tumble



We already know that it's going to cost Hyundai and Kia a lot of money to compensate some 900,000 vehicle owners in the States (as much as $362 million, according to Nam Kyeong Moon, an analyst at KTB Investment & Securities Co.) after the Environmental Protection Agency discovered that the two carmakers posted inflated gas-mileage ratings.

However, the penalty in brand value may be even higher for the Korean car brands, according to market researcher Interbrand Corp.

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