Cars
Chevrolet's previous-generation Malibu sold for $17,215 in 2007. That was a base four-cylinder model before incentives. Chevrolet's brand-new Malibu bases $5 below $20K. Bob Lutz says the new model will generate $5,000 more profit per car than the old Malibu.
What does that say about the old model? If a new car, priced $2,000 and a bit more than the old car, can generate $5,000 more in profit, what was the old car generating?
Old Malibu? Ugly, slow, decontented, ugly, and heavily incentivized. And ugly. Malibu's mum couldn't love that face.
New Malibu? Handsome, bold, quicker, pricier, heavily marketed, even award winning. And, yes... handsome. Sounds like the new Chevy Malibu might just earn General Motors an extra $5,000 for every car sold. Shocker.
Links:
Cars.com page for '07 Malibu
Chevrolet.com/Malibu
GCBC's Malibu search
- Chevrolet Promotes Upcoming 2013 Malibu Turbo With Another Test Track Video
General Motors is evidently placing a lot of focus on the sportier characteristics of the soon-to-be launched 2013 Chevrolet Malibu Turbo, as for the second time in the past couple of months, it has released a video of the car on the track. Mark Meyers,...
- A Timeline Of The Chevrolet Malibu As It Approaches Its 50th Birthday
With the Chevrolet brand celebrating its centennial this year and the Malibu approaching its 50th anniversary, General Motors decided it was good time to share some interesting facts about its mid-size model that will soon enter the market in a new guise....
- New Malibu To Be Offered In Australia As A Holden, Will Sit Between The Cruze And The Commodore
Last week, GM released the first teaser photo of its upcoming Chevrolet Malibu ahead of its global debut on Monday, April 18. The next generation of the Malibu is the first Chevy mid-sized model designed for the global market and will be sold in up to...
- Chevrolet Teases All-new Global Malibu Sedan, Will Be Sold In Nearly 100 Countries [with Video]
This is the first official photo of the all-new Chevrolet Malibu show car that will debut simultaneously at the Shanghai Auto Show in China and the New York International Auto Show in mid-April. And if you’re wondering why GM made plans to show...
- 2008 Chevrolet Malibu - Sneak Peek Part Ii
Oh boy here we go again… Chevy, like most car companies seems to be on some kind of “climactic pill†when it comes to presenting a new model or concept. Following a teaser pic of the interior a few weeks ago, Chevrolet released yet another...
Cars
MALIBU PROFITS
Chevrolet's previous-generation Malibu sold for $17,215 in 2007. That was a base four-cylinder model before incentives. Chevrolet's brand-new Malibu bases $5 below $20K. Bob Lutz says the new model will generate $5,000 more profit per car than the old Malibu. What does that say about the old model? If a new car, priced $2,000 and a bit more than the old car, can generate $5,000 more in profit, what was the old car generating?
Old Malibu? Ugly, slow, decontented, ugly, and heavily incentivized. And ugly. Malibu's mum couldn't love that face.
New Malibu? Handsome, bold, quicker, pricier, heavily marketed, even award winning. And, yes... handsome. Sounds like the new Chevy Malibu might just earn General Motors an extra $5,000 for every car sold. Shocker.
Links:
Cars.com page for '07 Malibu
Chevrolet.com/Malibu
GCBC's Malibu search
- Chevrolet Promotes Upcoming 2013 Malibu Turbo With Another Test Track Video
General Motors is evidently placing a lot of focus on the sportier characteristics of the soon-to-be launched 2013 Chevrolet Malibu Turbo, as for the second time in the past couple of months, it has released a video of the car on the track. Mark Meyers,...
- A Timeline Of The Chevrolet Malibu As It Approaches Its 50th Birthday
With the Chevrolet brand celebrating its centennial this year and the Malibu approaching its 50th anniversary, General Motors decided it was good time to share some interesting facts about its mid-size model that will soon enter the market in a new guise....
- New Malibu To Be Offered In Australia As A Holden, Will Sit Between The Cruze And The Commodore
Last week, GM released the first teaser photo of its upcoming Chevrolet Malibu ahead of its global debut on Monday, April 18. The next generation of the Malibu is the first Chevy mid-sized model designed for the global market and will be sold in up to...
- Chevrolet Teases All-new Global Malibu Sedan, Will Be Sold In Nearly 100 Countries [with Video]
This is the first official photo of the all-new Chevrolet Malibu show car that will debut simultaneously at the Shanghai Auto Show in China and the New York International Auto Show in mid-April. And if you’re wondering why GM made plans to show...
- 2008 Chevrolet Malibu - Sneak Peek Part Ii
Oh boy here we go again… Chevy, like most car companies seems to be on some kind of “climactic pill†when it comes to presenting a new model or concept. Following a teaser pic of the interior a few weeks ago, Chevrolet released yet another...