Cars
In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.â€
- Lexus Brings Its Awd Hybrid Bike To The Uk
Lexus has been drastically improving its designs for the past few years now, evolving from tricked-out Toyota and outdated Mercedes clone to having its own, relatively unique lines throughout its model range. Now, Lexus wants to do the same thing for...
- Lexus Commits $230 Million To Expand Australian Dealer Network
Lexus Australia has announced plans to grow its Australian dealer network by more than 50 per cent by 2012. Today, the number of Lexus dealerships “down-under†stands at 22. To do so, the luxury carmaker’s Australian dealers will commit...
- Large Luxury Car Sales In Canada - April 2010
The LS400 was Lexus' genesis. Lexus Canada isn't typically the dominant force in luxury car sales Lexus USA manages to be, and evidence of that fact can be seen in sales of the current Lexus LS460 (and LS600h). While the Lexus LS managed to overcome...
- Lexus Vs Acura Vs Infiniti - Which Japanese Luxury Automaker Sells Best?
Honda beat Toyota and Nissan to the North American luxury market by three years. Acura's 1986 entry gave Honda a headstart; but since that time Acura has always been fighting for the prestige that Lexus grabbed hold of in 1989. Infiniti, meanwhile,...
- Across The Pond - Lexus Is
"Wait!", the American Good Car Nation shouts. "We Americans get the IS. Lexus was created for us, don't you remember oh ye Good Car Guy?" Yeah, I remember. I remember when, as a young car aficionado, I listened to older men whispering sweet nothings...
Cars
Lexus Owner Recreates Epic LS400 “Champagne Glass†Ad from the 1980s
In one of the cleverest ads from the 1980s, Lexus stacked fifteen champagne glasses on the hood of its (then new) LS400 sedan...and then placed it on a dynamometer. Taking the LS400 up to a simulated 145 mph (233 km/h), the viewer marvels as the glasses remain exactly where they should be. The ad ends with the Lexus logo and the words, “The Lexus LS400 is designed to stir the soul...and not much else.â€
It’s a great bit of advertising and holds up pretty well even today. There is one question that many would-be Lexus owners may be asking themselves today: are the cars still as good as they were back then? Has engineering perfection über alles survived twenty years of market reinvention and product development?
Read more »- Lexus Brings Its Awd Hybrid Bike To The Uk
Lexus has been drastically improving its designs for the past few years now, evolving from tricked-out Toyota and outdated Mercedes clone to having its own, relatively unique lines throughout its model range. Now, Lexus wants to do the same thing for...
- Lexus Commits $230 Million To Expand Australian Dealer Network
Lexus Australia has announced plans to grow its Australian dealer network by more than 50 per cent by 2012. Today, the number of Lexus dealerships “down-under†stands at 22. To do so, the luxury carmaker’s Australian dealers will commit...
- Large Luxury Car Sales In Canada - April 2010
The LS400 was Lexus' genesis. Lexus Canada isn't typically the dominant force in luxury car sales Lexus USA manages to be, and evidence of that fact can be seen in sales of the current Lexus LS460 (and LS600h). While the Lexus LS managed to overcome...
- Lexus Vs Acura Vs Infiniti - Which Japanese Luxury Automaker Sells Best?
Honda beat Toyota and Nissan to the North American luxury market by three years. Acura's 1986 entry gave Honda a headstart; but since that time Acura has always been fighting for the prestige that Lexus grabbed hold of in 1989. Infiniti, meanwhile,...
- Across The Pond - Lexus Is
"Wait!", the American Good Car Nation shouts. "We Americans get the IS. Lexus was created for us, don't you remember oh ye Good Car Guy?" Yeah, I remember. I remember when, as a young car aficionado, I listened to older men whispering sweet nothings...