Cars
Hyundai's Times Square billboard in Manhattan will soon be joined by a new outdoor campaign from the Korean automaker's sister company, Kia. In preparation for the arrival of the all-new 2011 Sorento, Kia has announced that it has secured a 60 by 40 foot billboard showcasing its CUV / SUV at the intersection of Broadway and Seventh Avenue in Times Square. The new advertisement will become visible when the famed ball drops on New Year's Eve.
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There are many different ways to promote a product in various areas of media, and Hyundai's marketing division appears determined to try them all out. Last week, the South Korean automaker launched an interactive racing game called “Hyundai...
- Reader Snaps Fiat 500 At Times Square, New York City
Times Square, the most bustling place in Manhattan with more neon lights and taxis than there are grains of sand in the desert, yet our reader Jorge P. managed to snag a Fiat 500 mini that was passing by on the road. There's no way of knowing whether...
- Kia To Build 2011 Sorento At Its First U.s. Plant In Georgia
The all-new 2011 Sorento CUV will be produced at Kia's first U.S. plant in West Point, Georgia, making it the company's first domestically built vehicle, the Korean automaker announced today. The first examples of the new Sorento that has already...
- 2010 Kia Sorento Suv: Official Sketches, Debut Set For April
In addition to the teaser photo released earlier in February, Kia has issued two new renderings along with initial details of its forthcoming 2010 Sorento SUV. The Korean automaker said that the second-generation Sorento, codenamed XM, is set for launch...
- Gigantic 65,000 Sq.ft. Bmw “m†Billboard In Russia With Full Size Cars
Located somewhere in the center of Moscow City in Russia, this humongous billboard that advertises BMW’s sporty “M†models, covers an area of approximately 65,000 square feet or about 6,000 square meters. The billboard is so big that...
Cars
Kia to Drop the Ball on 2011 Sorento Billboard at Times Square on New Year's Eve
Hyundai's Times Square billboard in Manhattan will soon be joined by a new outdoor campaign from the Korean automaker's sister company, Kia. In preparation for the arrival of the all-new 2011 Sorento, Kia has announced that it has secured a 60 by 40 foot billboard showcasing its CUV / SUV at the intersection of Broadway and Seventh Avenue in Times Square. The new advertisement will become visible when the famed ball drops on New Year's Eve."From tourists and theatergoers to the New Year's Eve ball drop, millions of people from all over the world will get their first glimpse of the all-new Sorento, the latest chapter in Kia's design-led brand transformation," said Michael Sprague, vice president of marketing, KMA.
"Kia Motors' U.S. marketshare is growing quickly, and establishing a presence in America's most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil."
The Korean automaker said that in addition to the Times Square campaign, the new Sorento is also the "Official Vehicle of the NBA" for the current basketball season.
- Hyundai Gets Creative With Interactive Racing Game On Time Square Billboard
There are many different ways to promote a product in various areas of media, and Hyundai's marketing division appears determined to try them all out. Last week, the South Korean automaker launched an interactive racing game called “Hyundai...
- Reader Snaps Fiat 500 At Times Square, New York City
Times Square, the most bustling place in Manhattan with more neon lights and taxis than there are grains of sand in the desert, yet our reader Jorge P. managed to snag a Fiat 500 mini that was passing by on the road. There's no way of knowing whether...
- Kia To Build 2011 Sorento At Its First U.s. Plant In Georgia
The all-new 2011 Sorento CUV will be produced at Kia's first U.S. plant in West Point, Georgia, making it the company's first domestically built vehicle, the Korean automaker announced today. The first examples of the new Sorento that has already...
- 2010 Kia Sorento Suv: Official Sketches, Debut Set For April
In addition to the teaser photo released earlier in February, Kia has issued two new renderings along with initial details of its forthcoming 2010 Sorento SUV. The Korean automaker said that the second-generation Sorento, codenamed XM, is set for launch...
- Gigantic 65,000 Sq.ft. Bmw “m†Billboard In Russia With Full Size Cars
Located somewhere in the center of Moscow City in Russia, this humongous billboard that advertises BMW’s sporty “M†models, covers an area of approximately 65,000 square feet or about 6,000 square meters. The billboard is so big that...