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JCW = M
Mike Cooper's pa tuned his first Mini in 1961. Â John Cooper is an iconic name in Formula 1 design, and his impressive touch and know-how had a positive, lasting, and serious impact on the similarly iconic British small car. Â
Now Mike, CEO of John Cooper Garages, has a strong affiliation with BMW, owner of the Mini brand. Along with the run-out edition of the previous-gen Mini - the outrageous GP - Mike Cooper and BMW have also teamed up to offer upgrades on the run-of-the-mill Mini's and the supercharged S.
BMW has realized the strength of branding.... duh, and decided to push the John Cooper Works idea a little farther.  The new logo that you see will hopefully become a strong enough performance connection that JCW will be to Mini what M is to the parent brand.  BMW's M3 and M5 have taken what was a cult following and made it into the major factory performance group in all of autodom, perhaps with Mercedes AMG a close second.
The newest JCW package on the Cooper S provides an extra 20bhp. Â An aero pack, sports suspension, upgraded brakes, and cosmetic differentiation are all there for the taking, too. Â
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Mini Countryman And Paceman Get New John Cooper Works Customization Options
Following the announcement that the Cooper Countryman and Cooper Paceman will be available with the ALL4 AWD system, Mini revealed on Monday that is will also offer new John Cooper Works customization options and design touches for the Countryman and...
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Mini Tells Us Why The Design Of The New John Cooper Works Gp Is So Special
In response to success of their 2006 John Cooper Works GP, Mini went ahead and revealed to us in early May of this year the newest model to wear its GP moniker. The 2012 edition of the John Cooper Works GP hatchback is heralded as the fastest production...
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Spied: Is Mini Preparing A Gp Special Edition Of The Coupe Jcw As Well?
After numerous spy shots started circulating around the web, Mini confirmed the existence of the special edition John Cooper Works GP hot hatch on the sidelines of the New York Auto Show earlier this month. However, Mini might not be telling the whole...
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Mini Officially Confirms John Cooper Works Gp Special On The Sidelines Of The New York Auto Show
We've already caught Mini trying out a prototype of the range-topping John Cooper Works GP hot hatch near the Nürburgring, but today, the company made it official. Prior to the New York International Auto Show, Kay Segler, senior vice president...
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2009 Mini Cooper S Convertible John Cooper Works Set For Geneva Debut
Fans of the new MINI Convertible will be excited to learn that according to Carscoop's sources, the British firm will launch the all-new John Cooper Works version of the drop-top model in Geneva. Like its hardtop sibling, the JCW MINI Cooper S Convertible's...
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