ISUZU ESCAPES
Cars

ISUZU ESCAPES


7,906 cars were sold by Isuzu in the United States last year.  That's not enough to support the rebadging costs of the Chevrolet TrailBlazer and Colorado.  

There isn't enough commission earned off 7,906 Ascenders and i-Series' to keep food on the tables of Isuzu sales consultants.  Ya know what? Companies who endeavor to pursue just 5000-10,000 American sales each year list their MSRP's at double, triple, or even quadruple the MSRP's shown on Isuzu windows.

What are we saying?  Isuzu is bowing out of the American market.  GM's replacements are not suitable for Isuzu redo's; Isuzu won't be importing to or developing vehicles for their American dealers.  Speaking of dealers and other Isuzu "infrastructure" on the ground in the States, Isuzu will spend close to $40million to shut it all down.  Isuzu parts and service will continue in one form or another.


Sales dropped by a half from 2006 to 2007.  Worse than that, sales in the latter portion of the last decade were at least ten times stronger.  Isuzu commercial vehicle and diesel operations will continue to play a role in North America.  Check out The Good Car Guy's Isuzu impressions, relfective of this outcome, back in August.

Fare thee well, Isuzu.  Unfortunately, a large percentage of potential buyers on this continent could never get hold of that s and z combo, but don't play that name game.  The product didn't catch. Let that be a lesson to the rest of y'all - Saab, Lincoln, Mercury, Mitsubishi, & Jaguar, especially.




- Tokyo Motor Show: New Isuzu D-max Pickup Truck
These have been challenging times for Isuzu but the Japanese company is still holding on with its light commercial and truck offerings. At this week's Tokyo Motor Show, Isuzu presented the Japanese premiere of its new 2012 Isuzu D-MAX mid-size pickup...

- Isuzu D-max Crystal Press Brochure And Its 'barbie' Protagonist
Unlike the U.S. where pickup trucks are used by many drivers as a primary source of transportation eliminating the need for a traditional passenger car, in Europe these type of vehicles are above all used by professionals solely for work purposes. Having...

- Official: Isuzu Abandons North American Passenger Vehicle Market
We had been hearing various rumours about Isuzu leaving the North American market the past few months, but now its officially-official; as from January 31, 2009, Isuzu will stop distributing new passenger vehicles in North America. Although the Japanese...

- Isuzu Brand Sales Figures
Here you will find yearly Canadian and U.S. sales figures for the Isuzu brand. Use the dropdown at the top right of this page or at GCBC's Sales Stats home to find sales figures for any other brand or any specific vehicle currently on sale in North...

- What'd You Say? Isuzu? Who?
You ever see the interview where Shaquille O'neal does this routine where he pretens he doesn't recognize the name Kobe Bryant? As a certain online dictionary puts it, "...O'Neal would refer to Bryant only as 'that guy', or 'the...



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