Cars
A low-cost company has to find low-cost ways not only to produce, but also to market and sell its products. This is why Renault devised a strategy to sell Dacia models online, through an Internet sales program that will be implemented in Europe.
- Renault Boss Says Dacia Kwid Will Not Happen
The following statements from Renault CEO Carlos Ghosn may surprise some people, especially in Europe where the Dacia brand represents the low-cost alternative to Renault vehicles. Read more »...
- Autovaz Brings Cheap Granta To Europe To Test The Market
Ever since Renault hit it really big with their low-cost Dacia brand, all other manufacturers have tried to adopt the successful model. However, nobody liked models like the Fiat Albea or Peugeot 206 sedan, or others of the sort, and while they did sell,...
- New Dacia Logan Series 2 Sedan Breaks Cover
It has been eight years since the Renault Group re-launched and re-defined the Dacia brand with the introduction of the low-cost Logan small sedan that has since sold some 1.1 million units wearing the Dacia logo and more than 1 million with the Renault...
- New Renault Duster For South America Debuts At Buenos Aires Motor Show
The Renault-Nissan Alliance’s low-cost Dacia Duster SUV has lost its Romanian badges to cater to the needs of the South American market where it will be sold under the Renault brand. Redesigned for the local market, the Renault Duster SUV makes...
- Renault To Sell The Low-cost Dacia Logan As A Nissan In Mexico
Quoting an inside Renault source, Automotive News is reporting that the Renault-Nissan Group has decided to sell the low-cost Dacia Logan in the Mexican market under the Nissan nameplate. The logic behind this move is that Nissan has a stronger brand-awareness...
Cars
Internet Sales, the Next Big Thing for Renault's Dacia and PSA’s Rumored Simca Budget Brands
A low-cost company has to find low-cost ways not only to produce, but also to market and sell its products. This is why Renault devised a strategy to sell Dacia models online, through an Internet sales program that will be implemented in Europe.
“Internet sales will quickly become a reality. Many of our customers know what they want before they step into our showrooms, so an online sales channel makes sense,†said Gerard Detourbet, head of Renault's low-cost program.
But that isn't the only reason. Renault will be soon facing the threat of a low-cost rival coming from the French group PSA Peugeot-Citroen. Rumored to receive the abandoned Simca name, the new make could sell its vehicles exclusively through the Internet, as sales chief Jean-Marc Gales hinted at the Geneva Motor Show.
Read more »- Renault Boss Says Dacia Kwid Will Not Happen
The following statements from Renault CEO Carlos Ghosn may surprise some people, especially in Europe where the Dacia brand represents the low-cost alternative to Renault vehicles. Read more »...
- Autovaz Brings Cheap Granta To Europe To Test The Market
Ever since Renault hit it really big with their low-cost Dacia brand, all other manufacturers have tried to adopt the successful model. However, nobody liked models like the Fiat Albea or Peugeot 206 sedan, or others of the sort, and while they did sell,...
- New Dacia Logan Series 2 Sedan Breaks Cover
It has been eight years since the Renault Group re-launched and re-defined the Dacia brand with the introduction of the low-cost Logan small sedan that has since sold some 1.1 million units wearing the Dacia logo and more than 1 million with the Renault...
- New Renault Duster For South America Debuts At Buenos Aires Motor Show
The Renault-Nissan Alliance’s low-cost Dacia Duster SUV has lost its Romanian badges to cater to the needs of the South American market where it will be sold under the Renault brand. Redesigned for the local market, the Renault Duster SUV makes...
- Renault To Sell The Low-cost Dacia Logan As A Nissan In Mexico
Quoting an inside Renault source, Automotive News is reporting that the Renault-Nissan Group has decided to sell the low-cost Dacia Logan in the Mexican market under the Nissan nameplate. The logic behind this move is that Nissan has a stronger brand-awareness...