Hyundai's Tres-Chic Genesis by Prada officially revealed
These are the first official photographs of the new 'Genesis Prada' that will make its world debut at the Seoul Motor Show on April 2. Created by the Korean automaker in partnership with Italian luxury goods maker Prada, the special edition Genesis will be built in a mere three examples, with one car remaining with Hyundai while the other two cars will be auctioned for charity with all income donated to an institution which will be announced at a later stage.
So what makes the Prada edition stand out from the rest of the Genesis range? Well, on the outside Prada's designers chose a matte metallic midnight blue finish combined with metal parts in titanium. Furthermore, the dark matte plated gold replaces the existing shining chrome for the radiator grill, the emblem, and the outer handles while the Genesis also gets a neat set of 20-inch alloy wheels and an outer antenna with edge shape, all designed by Prada's stylists.
For the interior, the Italian fashionistas dressed the dashboard and the upholstery in "saffiano" leather while Hyundai claims that a new special technology was applied to all gold plated details and all wood grain parts - whatever that means.
Source: Hyundai , Via: Hyundai-blog
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