One of the special edition Genesis sedans will be unveiled at the 2009 Seoul Motor Show and then displayed at Hyundai Motor Company's headquarters in Seoul, while the other two will be auctioned at the Prada Transformer, a temporary building that will accommodate a range of different art, cinema, culture and fashion events from March to July 2009. The proceeds from the auction will be donated to a charity under the joint Hyundai Motor Company - Prada Transformer name.
"We've made a name for ourselves as a quality automaker, and are now focusing on raising our brand image," said James Choi, Hyundai Motor's President of International Sales. "We are extremely delighted that Prada, one of the best and most innovative luxury goods brands, has agreed to work with us and infuse their creative energy into our products."
If someone were to tell you 10 years ago that Hyundai and its sister company Kia would try to battle Germany's finest car brands with a rear-wheel drive luxury sedan, you would probably laugh at their face. Today, the German's are not in the...
South Korea’s largest automaker, Hyundai Motor Co. is leaving no stone unturned in its quest for world domination. Having already pushed its Hyundai brand into new territories with the Genesis and Equus premium sedans as well as the sporty, rear-wheel...
Why can't carmakers stick to building cars? You don't see Dyson and Prada making a limited edition vacuum cleaner or Apple and Westinghouse producing an iPad integrated refrigerator (so far).And yet, here we are. Swedish camera company Hasselblad...
Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and...
Hyundai has announced that it has developed a new high-performance V6 Lambda RS (Rear wheel drive Sports) engine which will see its first application in the Genesis Coupe to be launched in Korea this month followed in spring 2009 by the North American...