The first commercial that will air in the first half of the game will be choreographed to music performed by Yo-Yo Ma in the version. A second musical talent will be introduced in the following 30-second spot, featuring re-edited precision driving footage matched to a completely distinct soundtrack.
"Genesis Coupe is Hyundai's most dynamic performance car ever and it is the second-consecutive all-new model introduction from Hyundai to debut during the Super Bowl," said Joel Ewanick, vice president of Marketing, Hyundai Motor America. "So many elements come together in these advertisements that showcase the Genesis Coupe's design and performance that we know it will cast a halo over the entire brand."
Aside from the range-topping 3.8-liter V6 version, the Genesis Coupe will also be offered with a 30-mpg 2.0-liter model with a low-pressure intercooled four-cylinder turbocharged engine producing 210 horsepower.
If you found Rhys Millen's 5.0-liter V8-powered Genesis Coupe a little bit over the top, you may want to take a look at a supercharged prototype based on the V6 model that also made its debut at the Las Vegas SEMA Show. Named the Genesis Coupe Hurricane...
Hyundai had the unfortunate chance to see how its brand new rear-wheel-drive Genesis Coupe performs in a real-world crash when a 2.0 Turbo slammed into the concrete surrounding of a metal pole somewhere in Korea. Despite the severity of the crash and...
The wraps are off from Rhys Millen Racing's 2010 Hyundai Genesis Coupe as the concept was officially revealed today at the SEMA show. The RMR-designed "Art of Speed" is essentially a stripped out, track-ready version of the Genesis Coupe with custom...
Hyundai has announced that it has developed a new high-performance V6 Lambda RS (Rear wheel drive Sports) engine which will see its first application in the Genesis Coupe to be launched in Korea this month followed in spring 2009 by the North American...
One of the three Genesis Coupes set to make a splash at Hyundai’s 2008 SEMA show booth in late-November is the so-called “Art of Speed†by Rhys Millen Racing (RMR). Back in July, RMR and Hyundai produced a teaser sketch of the vehicle...