Cars
The extent to which Porsche requires the Cayenne to supply its daily bread has fluctuated wildly since March 2003 when Porsche's SUV went on sale in America.
There have been three major factors affecting the depth of the Cayenne's importance to Porsche. For starters, there was no Cayman until 2006. Second, there was no Panamera until 2009 and the impact of Porsche's S-Class/7-Series/A8/XJ/M5 fighter wasn't truly felt by Porsche USA until 2010. Finally, the first-gen Cayenne was struggling to find buyers in the latter part of 2009 but the second-gen model helped the Cayenne to take off in 2011.
There's no doubt that the Cayenne is essential to Porsche's livelihood. While it doesn't make up the majority of the company's U.S. sales, it is routinely Porsche's best-selling model. By times, the Cayenne is overwhelmingly popular on occasions when the company's sports cars are, for one reason or another, failing to appeal to buyers. Consider 2011 as an example: Boxster sales fell 19% as clients waited for the soon-to-arrive next-gen car and Panamera sales were also down sharply. Yet, with a slight rise in 911 sales, a minor boost in Cayman sales, and a well-timed Cayenne reintroduction, Porsche's year-over-year sales increase outpaced the industry.
It's not exactly surprising to see that the Cayenne's portion of Porsche's overall volume fall in 2005. Fuel prices began to have a major impact on vehicle purchases that year and SUVs were subsequently not in style. The Cayman, though niche, still impacted the Cayenne's share of sales in 2006 and 2007, just as the Panamera did in 2010. But most recently, the Porsche Cayenne accounted for 44.7% of all Porsche USA sales. Without it, Porsche sales would have totalled 16,045 in 2011, lower than the total put up in pre-Cayenne 2002.
For the record, 6% of all Porsches sold in the United States this year were Boxsters. The Cayman formed another 5% of the total; the 911 accounted for a slightly more than one in five Porsche USA sales, and the Panamera made up 24% of Porsche's 29,023 sales, more about which you can read here. It's also worth selecting multiple cars in the dropdown menu at the top right of this page to source historical sales figures - monthly and yearly, Canadian and American - for any model currently on sale.
- Porsche Sales In America: 2002 - 2011
Porsche began selling cars in the United States decades ago. In the last ten years, Porsche USA enjoyed four years which were better than 2011. The last twelve months were, however, 14.6% better than 2010. And 2010, remember, was 28.6% better than 2009,...
- Porsche 911 Sales Data In Canada - February 2011
Porsche 911 sales were up 3.1% in Canada in February. That's an increase of one unit over February 2010. Through the first two months of 2011, 911 sales are down from 54 to 45. In 2010, Porsche sold 525 911s, up from 495 in 2009. But which versions...
- Porsche Canada 2010 Sales Figures
It seems like ages since GoodCarBadCar.net did a traditional Numbers post on any subject. "Recent" editions examined One Year With A Smart Fortwo and GM's Chevrolet Infusion In Korea. For this, a brief return to GCBC Numbers styles posting, a look...
- Porsche Cayenne Sales Figures
Here you will find monthly and yearly Canadian and U.S. sales figures for the Porsche Cayenne. Use the dropdown at the top right of this page or at GCBC's Sales Stats home to find sales figures for any other vehicle currently on sale in North...
- Porsche Introduces Canadian Currency Credits - How Do Porsches Measure Up $ For $ Now?
At this moment, one Canadian dollar is worth 99.7 U.S. cents. Flipped around, one U.S. dollar is worth $1.00211 in Canadian currency, commonly known as the loonie. While there are some manufacturers who appreciate the difficulty facing many Canadians...
Cars
How Important Is The Cayenne? Porsche Cayenne Market Share In America: 2003 - 2011
There have been three major factors affecting the depth of the Cayenne's importance to Porsche. For starters, there was no Cayman until 2006. Second, there was no Panamera until 2009 and the impact of Porsche's S-Class/7-Series/A8/XJ/M5 fighter wasn't truly felt by Porsche USA until 2010. Finally, the first-gen Cayenne was struggling to find buyers in the latter part of 2009 but the second-gen model helped the Cayenne to take off in 2011.
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| First-Generation Porsche Cayenne |
It's not exactly surprising to see that the Cayenne's portion of Porsche's overall volume fall in 2005. Fuel prices began to have a major impact on vehicle purchases that year and SUVs were subsequently not in style. The Cayman, though niche, still impacted the Cayenne's share of sales in 2006 and 2007, just as the Panamera did in 2010. But most recently, the Porsche Cayenne accounted for 44.7% of all Porsche USA sales. Without it, Porsche sales would have totalled 16,045 in 2011, lower than the total put up in pre-Cayenne 2002.
For the record, 6% of all Porsches sold in the United States this year were Boxsters. The Cayman formed another 5% of the total; the 911 accounted for a slightly more than one in five Porsche USA sales, and the Panamera made up 24% of Porsche's 29,023 sales, more about which you can read here. It's also worth selecting multiple cars in the dropdown menu at the top right of this page to source historical sales figures - monthly and yearly, Canadian and American - for any model currently on sale.
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Porsche began selling cars in the United States decades ago. In the last ten years, Porsche USA enjoyed four years which were better than 2011. The last twelve months were, however, 14.6% better than 2010. And 2010, remember, was 28.6% better than 2009,...
- Porsche 911 Sales Data In Canada - February 2011
Porsche 911 sales were up 3.1% in Canada in February. That's an increase of one unit over February 2010. Through the first two months of 2011, 911 sales are down from 54 to 45. In 2010, Porsche sold 525 911s, up from 495 in 2009. But which versions...
- Porsche Canada 2010 Sales Figures
It seems like ages since GoodCarBadCar.net did a traditional Numbers post on any subject. "Recent" editions examined One Year With A Smart Fortwo and GM's Chevrolet Infusion In Korea. For this, a brief return to GCBC Numbers styles posting, a look...
- Porsche Cayenne Sales Figures
Here you will find monthly and yearly Canadian and U.S. sales figures for the Porsche Cayenne. Use the dropdown at the top right of this page or at GCBC's Sales Stats home to find sales figures for any other vehicle currently on sale in North...
- Porsche Introduces Canadian Currency Credits - How Do Porsches Measure Up $ For $ Now?
At this moment, one Canadian dollar is worth 99.7 U.S. cents. Flipped around, one U.S. dollar is worth $1.00211 in Canadian currency, commonly known as the loonie. While there are some manufacturers who appreciate the difficulty facing many Canadians...