Cars
Honda Forms Separate Ad Agency for Acura
In a move that further separates the Honda and Acura brands, Rubin Postaer and Associates (RPA), Honda’s official ad agency in the US, has created a unique division for the luxury mark. Acura has already opened a dedicated design center in LA and an R&D center in Japan, so it was only logical that the two brands get separate ad teams. According to Automotive news, Dave Weber has been hired to the newly created position of general manager at RPA's Acura division. "With the upcoming launches of the (redesigned) 2009 RL, TL and TSX, Acura begins a series of new product introductions that will further establish the brand as a major competitor in the luxury market segment," John Mendel, executive vice president of American Honda, said in a statement. "As we market these new products, we are pleased that RPA is making similar investments toward helping to build a powerful Acura brand."
Via: ANE
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Acura To Tweak Ilx Compact Sedan To Improve Mediocre Sales
Much to the dismay of Acura, the ILX hasn't exactly been the success Honda's near-luxury brand expected it to be selling a little over 12,000 units in 2012, or less than half than the 30,000 originally targeted. That's something Acura freely...
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New Acura Ilx Compact Sedan To Be Built At Honda's Plant In Indiana, Will Start Well Under $30,000
[Honda Indiana Plant pictured above]While Acura is still holding back on the photos of its newly announced ILX concept study that will be displayed at the Detroit Show in January, Honda's premium division revealed that the production version of the...
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Acura To Unveil 2012 Tl Sedan At Chicago Auto Show In February
*Current 2011MY Acura Shown in Pictures The next Chicago Auto Show, to be held for the public from February 11 to 20, will host the debut of the updated for the updated Acura TL. Honda's luxury division simply stated that the TL will be "newly...
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La Show: Acura Advanced Sedan Concept
Ts, ts naughty, naughty! We’ve got to hand it to Acura for their creativity and originality in the design of the Advanced Sedan Concept which looks nothing like the Cadillac Sixteen Concept! But then again, that’s just our opinion cause...
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Compact Luxury Car Sales In Canada - March 2010
The compact luxury car market in Canada is quite different than that which Americans witness day by day. See, Honda's luxury division, Acura, throws a low-priced wrench in to the party normally enjoyed by just BMW, Audi, Lexus, and Volvo. The Acura...
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