Honda Airs Funky Commercials for 2012 Civic Lineup [Video]
Cars

Honda Airs Funky Commercials for 2012 Civic Lineup [Video]



The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.

The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.

The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.

Read more »




- 2014 Honda Civic Lineup Shows Its Updates At The La Auto Show
For the 2014 model year, Honda added a series of updates to its Civic lineup, including sportier exterior styling for Civic Coupe and Civic Si Coupe, interior upgrades for all Civic models, a new available CVT, increased engine performance on all models...

- Honda Patents New 2012 Civic Sedan And Coupe Designs In Europe
A peek through the European patent office files revealed images of Honda’s freshly launched in North America, 2012 Civic in both four-door sedan and two-door coupe guise. Given that the European market will get its own, bespoke version of the...

- Honda Unveils Concepts For 2012 Civic Si Coupe And Sedan Models At Detroit Show
Honda debuted the Civic Si Concept coupe and Civic Concept sedan at the North American International Auto Show today, providing the first official glimpse at the all-new, ninth-generation 2012 Civic, which is set to go on sale in the USA this spring....

- 2009 Honda Civic Coupe & Si Coupe Image Gallery
Along with the Civic Sedan and Civic Hybrid, Honda also updated the U.S market Civic Coupe for 2009. Offered with the same 140 HP 1.8-liter (Coupe) and 197 HP 2.0-liter (Si Coupe) as before, the ’09MY Civic Coupes benefit from the same aesthetic...

- 2009 Honda Civic Sedan And Hybrid Facelift Released In Japan
Following in suit with the updated North American version, Honda revealed today the Japanese market Civic Sedan and Hybrid facelift models that have received minor styling tweaks and equipment upgrades. According to Honda’s press release, exterior...



Cars








.