Cars
Yet another shake-up in the world of General Motors: Chevrolet has decided to take a new advertising direction, dropping Campbell-Ewald after 91 years. Cambell-Ewald was behind such memorable tag lines as "The Heartbeat of America", "Like a Rock", and "An American Revolution"; the Chevrolet contract accounted for 25% of its business.
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Cars
Heartbeat of America Dead? Chevrolet Kills Contract with Campbell-Ewald After 91 Years
Yet another shake-up in the world of General Motors: Chevrolet has decided to take a new advertising direction, dropping Campbell-Ewald after 91 years. Cambell-Ewald was behind such memorable tag lines as "The Heartbeat of America", "Like a Rock", and "An American Revolution"; the Chevrolet contract accounted for 25% of its business.
According to the Detroit News, the Bowtie will now be working with Publicis Worldwide, which represents big-timers like Coca-Cola, Whirlpool, and Hewlett-Packard, and has been handling some of its budding product lines.
Jim Campbell, US Chevrolet Marketing VP, was quick to thank Campbell-Ewald for the nine decades of service. After the politics, he said that "over the coming months, [Chevrolet] will transition the business to Publicis Worldwide, which has recently been handling [the] car and crossover brands."
- New Chrysler 300 "the Kings & Queens Of America" Spot Narrated By Got's Peter Dinklage
After the "Imported From Detroit" and "America's Import" campaigns, Chrysler has a new tagline named "Drive Proud" that focuses on the 300 and this is the first spot to hit the air. Read more »...
- This Is How The Japanese Pronounce Local Car Brands
After decades of debates on whether Porsche is pronounced "Porsh-e", "Porsh-ah", "Porsh" or "Porsh-uh-oh", the internet is now interested about the correct pronunciation of Japanese brands. Read more »...
- Chevrolet Goes Big For Super Bowl With Five New Ads
GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt. These include the "Needing Getting" music video for the...
- What's This? The Blues Brothers' Chevrolet Cruzemobile
Perhaps one of the most memorable movie quotes from all time came from The Blues Brothers when Elwood (Dan Aykroyd) turns to his brother Jake (played by the late John Belushi) and says, "It's 106 miles to Chicago. We've got a full tank...
- First Of 500 Corvette Z06 Carbon Limited Edition To Be Auctioned Off At Barrett-jackson
Continuing Chevrolet's tradition of offering the first production car of special models at Barrett-Jackson, GM announced today that the first of 500 retail 2011 Corvette Z06 Carbon Limited Edition coupes will go to the highest bidder at the auction...