"We are reacting to the continued decline of the £ against the Euro," said Nigel Sharp, managing director Ford of Britain. "Raising prices in such difficult times may seem counter-intuitive, but as a UK business with so many of our costs priced in Euros, we have no choice if we are to protect jobs and remain viable.
"The Euro has strengthened 30 per cent in the past 18 months," he added "and 18 per cent in the last 12 months alone. The weakness of the £ had a huge negative impact – well into nine figures – on Ford's UK business in 2008."
Sharp also warned that price-inflationary pressure would continue to be an issue for all businesses based in the United Kingdom whose costs were incurred in Euros until the pound strengthened.
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Citing the sharp decline in new car sales and the continuing negative economic outlook, Ford of Europe today announced that it will reduce production at two of its main European plants in Valencia, Spain and Saarlouis, Germany. Although the automaker...
Citing the continued weakening of the British Pound against the Euro and rising costs in materials, Mazda UK announced that prices of its Mazda6 and Mazda5 range will be going up by 2 percent in April. This move will raise the prices of Mazda6 cars by...
Driven by the falling value of the British Pound against the Euro, Bentley has announced a significant 5-percent increase in the price of all its models within the UK from the start of April 2009. The VW Group owned British firm said that the increase...
The weaker pound has prompted Audi to increase prices across its UK range by an average of 2 percent for any orders placed on or after February 23rd, 2009. The German automaker said that the decision was a "direct result of increased financial pressure...