Cars
On paper, Fiat’s return to the North American market after a 30-year absence was well planned. The first product introduced by the Italian maker was the 500 city car, which had already proven to be a hit in Europe, selling 770,000 units since 2007. Things looked promising in the U.S. as well.
- Marchionne Gives North America Priority Over Europe For Alfa Romeo's Future Plans
Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority,...
- Fiat May Miss 500’s North America Sales Target In 2011 Due To Delays In Store Openings
Fiat’s 500 sales in North America will likely fall short of the initial target of 50,000 units in 2011, because of the delays in opening new stores. Currently, the brand has opened 100 out of the 130 stores planned for the US this year. The...
- Fiat Group's Revised 2010-2011 Product Plan, Includes Chrysler-based Sedans, Convertible And Mpv For Lancia, 8c Gta For Alfa
During a Tuesday meeting in Rome with representatives of the government and trade unions, Fiat CEO Sergio Marchionne revealed the Italian group's product plan that has been revised after the alliance with the Chrysler Group earlier this year. We...
- Fiat Raises Annual Production For 500 Minicar To 200,000 Units
For the second time in a few months, Fiat has hiked production of its ultra successful 500 minicar in order to meet increasing European demand. In a conference call with analysts, Fiat Group’s CEO Sergio Marchionne revealed that production of the...
- Fiat 500: 2007 Production Sold Out In 3 Weeks!
Things seem to be getting better and better for the Fiat Group as the Italians just announced that this year’s initial production for the new 500 has been sold out in just three weeks! “As of yesterday, we had received 57,000 dealer orders...
Cars
Fiat Rumored to Extend 500 Range With Mini-Rivaling Five-Door “Wagonâ€
On paper, Fiat’s return to the North American market after a 30-year absence was well planned. The first product introduced by the Italian maker was the 500 city car, which had already proven to be a hit in Europe, selling 770,000 units since 2007. Things looked promising in the U.S. as well.
While the 500’s mission was to rival BMW’s Mini, its 2011 sales of 26,000 units were almost half of original forecasts. Delays in the launch and the dealer network certainly played a role while Fiat CEO Sergio Marchionne also thinks that the company’s strategy was to blame.
“We thought we were going to show up and, just because of the fact people like gelato and pasta, people will buy itâ€, he told reporters last week. “This is nonsenseâ€.
Read more »- Marchionne Gives North America Priority Over Europe For Alfa Romeo's Future Plans
Fiat-Chrysler CEO, Sergio Marchionne, announced that he will appoint a boss for the Alfa Romeo brand exclusively for the North American market. This is because the Italian carmaker’s return to the US after a 17-year absence will be his top priority,...
- Fiat May Miss 500’s North America Sales Target In 2011 Due To Delays In Store Openings
Fiat’s 500 sales in North America will likely fall short of the initial target of 50,000 units in 2011, because of the delays in opening new stores. Currently, the brand has opened 100 out of the 130 stores planned for the US this year. The...
- Fiat Group's Revised 2010-2011 Product Plan, Includes Chrysler-based Sedans, Convertible And Mpv For Lancia, 8c Gta For Alfa
During a Tuesday meeting in Rome with representatives of the government and trade unions, Fiat CEO Sergio Marchionne revealed the Italian group's product plan that has been revised after the alliance with the Chrysler Group earlier this year. We...
- Fiat Raises Annual Production For 500 Minicar To 200,000 Units
For the second time in a few months, Fiat has hiked production of its ultra successful 500 minicar in order to meet increasing European demand. In a conference call with analysts, Fiat Group’s CEO Sergio Marchionne revealed that production of the...
- Fiat 500: 2007 Production Sold Out In 3 Weeks!
Things seem to be getting better and better for the Fiat Group as the Italians just announced that this year’s initial production for the new 500 has been sold out in just three weeks! “As of yesterday, we had received 57,000 dealer orders...