Cars
Fiat Bets on "Made in Italy" Tag to Lure Maserati and Alfa Romeo Customers
Fiat CEO Sergio Marchionne wants to transfer the glamour of Italian luxury clothes to its Maserati and Alfa Romeo brands by benefitting from the “Made in Italy†tag. The two brands are currently in the middle of a reinventing process, with Fiat aiming to capitalize on Italian manufacturing to promote new vehicles like the Maserati Ghibli and Alfa Romeo 4C. Read more »
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Fiat Threatens To Move Alfa Romeo Production Out Of Italy
What would you say if Alfa Romeos were made in the U.S.? Well, this may not be such improbable as it sounds, as Fiat and Chrysler CEO Sergio Marchionne has threatened to move Alfa Romeo production out of Italy. The Fiat-Chrysler Alliance executive said...
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Maserati Product Plan Sheet Confirms New Models Including Sports Car Series
According to a new Fiat Group document that outlines the company's European plans through 2016, the Italian carmaker has decided to change its strategy and rely much less on mainstream products like the Punto and Bravo and more on premium and special...
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Alfa Romeo Lays Out Product Plans Until 2014, Readying A New Rwd Saloon With A V6 Engine
Out of all the mainstream brands included in the Fiat Group and Chrysler LLC portfolio, Alfa Romeo has the most potential to achieve a global reach and bring in some much needed cash and sales. The Italian company's boss Sergio Marchionne is well...
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Alfa Romeo To Stay And Rebuild Under Fiat, Hopes To Move 500,000 Units By 2014
Fiat CEO Segio Marchionne has put the VW-Alfa Romeo rumors to rest...for now. Alfa will officially stay under its Italian parent's wing for at least a little while longer as Marchionne attempts to revive the ever-struggling Italian luxury automaker....
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Dodge May Sell Rebadged Alfas In The Us While Europe Could Get Dodge Models As Alfas
In an interview in New York on Wednesday, Fiat S.p.A. and Chrysler CEO Sergio Marchionne revealed that one of the first priorities of the partnership is to decide how to handle the Dodge and Alfa Romeo brands, which he sees as American and European counterparts....
Cars