Cars
Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment
Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians. Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.
Read more »
-
Fiat 500c Abarth's New Topless Ad With Catrinel Menghia Is Wickedly Cheeky
If there's one thing Fiat has proven to do well in North America, is capture viewers' attention with its ads - well, at least after it learned its lesson with those out of touch commercials starring Jenifer Lopez. Exactly a year after the Italians...
-
Fiat Abarth 500 And Catrinel Menghia Meet Again In Ebay Motors' World's Fastest Car Show Promo
For the third time in the past six months, Romanian model Catrinel Menghia is participating in a commercial as the sensual Italian owner of a Fiat Abarth 500. After assuming the role in Fiat USA's "Seduction" and "House Arrest"...
-
This Toyota Corolla "horse Whisperer" Ad Has Garnered 1 Million Views In Two Days, But Why?
As much experience as one might have with online media, you can never be entirely certain which commercial will draw the attention of viewers. Sure, you can assume that Fiat's "naughty" campaign for the 500 Abarth with Catrinel Menghia...
-
Fiat 500 Abarth Hottie Is Not Italian, But Who Cares? And Oh, There’s A New J.lo Spot Out
Not that we mind one bit, but remember the scorching hot brunette starring in Fiat's 500 Abarth commercial? Whom are we kidding, of course you do. Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to...
-
That's More Like It: Naughty 2012 Fiat 500 Abarth Ad [video]
After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500...
Cars