Cars
Ferrari CEO Wants the Brand to Become More Exclusive and Focus Less on Growing Sales
Ferrari’s range today is larger than ever, with the Maranello plant making no less than five six: the California, 458 Italia, 458 Spider, F12 Berlinetta, FF and soon, the range-topping LaFerrari. The Italian carmaker sold 7,318 cars last year, a record for the company and 50 percent more than in 1991, when Luca di Montezemolo became Ferrari CEO. However, there’s a thin balance between sales and exclusiveness, and Ferrari’s boss certainly knows it.
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Fca Inside Source Reportedly Confirmed Entry-level Ferrari Dino For 2019!
Ferrari’s explicit exclusivity experiment was the theme and direction under chairman Luca di Montezemolo, who wanted to keep the brand as elitist as possible. Now that the reigns have been passed to the much more pragmatic Sergio Marchionne, it...
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Bmw Poaches Ferrari’s Chief Engineer Roberto Fedeli
Ferrari’s former chief engineer Roberto Fedeli has been hired by BMW in a move that comes shortly after Luca di Montezemolo announced his resignation as Ferrari president. Read more »...
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Ferrari Confirms Hybrid Enzo Replacement By The End Of 2012, Reports Growth In First Quarter
Little by little, Ferrari is uncovering and confirming new details about its Enzo successor. In an announcement on the company's first quarter results, Ferrari’s Chairman Luca di Montezemolo revealed that the Enzo's replacement, rumored...
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Ferrari Chairman Luca Di Montezemolo To Run For Italian Presidency In 2013
Luca Cordero di Montezemolo may soon exchange one presidential chair for another. Ferrari’s Chairman announced today in an open letter to Italiafutura, a liberal-centrist think-tank that he formed in 2009, that he would be a candidate for the...
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Report: Ferrari California To Receive Mild Life Facelift With A Power Upgrade For 2012
[2011 Ferrari California pictured above]When Ferrari launched the California in 2008, the hardtop roadster model was a novelty for Maranello. Despite objections from purists, Ferrari proved to be right and the California was a major sales success. Not...
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