Cars
Pie charts: an essential ingredient in any recipe for successful sales analysis. Today we're looking at the U.S. auto industry in the first three quarters of 2012. How does the volume generated by America's ten automobile brands compare with that which is achieved by Japan's eleven brands, South Korea's two brands, and Europe's seemingly countless logos?
Through nine months, 45% of the American automobile market was owned by Detroit: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Lincoln, and Ram. Of those 4.87 million new vehicle sales, fully one-third were Fords. Another 29% were Chevrolets. Dodge and Ram combined for 12.5%.
Just under one out of every ten new vehicle sales in the U.S. so far this year was of the European variety, at least in name: Audi, Bentley, BMW, Fiat, Jaguar, Land Rover, Maserati, Mercedes-Benz, Mini, Porsche, smart, Volkswagen, Volvo, and ANDC estimates for Aston Martin, Ferrari, Lamborghini, Lotus, Maybach, and Rolls-Royce. Volkswagen accounted for more than three out of every ten Euro brand sales. Audi, BMW, Mercedes-Benz, and Porsche delivered half of the 1 million European auto brand sales in the United States this year.
Asian brands are responsible for a larger portion of the U.S. automobile landscape in 2012 than American brands. Hyundai and Kia account for 19.5% of all Asian brand sales in the United States. That's a bit more than Honda but quite a bit less than Toyota's 26.9%. Of course, Honda also sells Acuras (2.3% of all Asian brand sales in America this year), while Toyota also markets the Lexus and Scion brands, which together accounted for 4.5% of all Asian brand sales in the U.S.
The four accompanying charts go into some detail explaining all this. Click any of the four for a larger view. For a look at specific cars, use the first dropdown menu at GCBC's Sales Stats home to select a brand and then a model. Brands are ranked by U.S. volume every month, most recently with up-to-date September 2012 sales figures.
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Cars
Domestics vs. Imports - U.S. Auto Market Share Through Three Quarters Of 2012
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| American Auto Brands Market Share Click Any Chart For A Larger View |
Through nine months, 45% of the American automobile market was owned by Detroit: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Lincoln, and Ram. Of those 4.87 million new vehicle sales, fully one-third were Fords. Another 29% were Chevrolets. Dodge and Ram combined for 12.5%.
U.S. Sept. YTD Sales: All 265 Vehicles Ranked
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| European Auto Brands Market Share |
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| Asian Auto Brands Market Share |
The four accompanying charts go into some detail explaining all this. Click any of the four for a larger view. For a look at specific cars, use the first dropdown menu at GCBC's Sales Stats home to select a brand and then a model. Brands are ranked by U.S. volume every month, most recently with up-to-date September 2012 sales figures.
Related From GoodCarBadCar.net
U.S. Auto Sales Brand Rankings - September 2012 YTD
Top 30 Best-Selling Vehicles In America - September 2012
U.S. Auto Sales Brand Rankings - 2011 Year End
U.S. Auto Sales Market Share Charts - 2011 Year End
- 2012 Year End United States Auto Sales Brand Rankings
GCBC has already posted early December 2012 U.S. sales figures for a number of brands, and although those numbers are important, this 2012 Year End U.S. Auto Sales Brand Rankings post is the one that most people will come to see. Through the end...
- U.s. Luxury Auto Brand Market Share - May 2012
Acura USA Sold Its First 168 ILX Sedans In MayLate last month GoodCarBadCar ran a couple of posts which highlighted the volume differences between Lexus, Acura, and Infiniti as well as Mercedes-Benz, BMW, and Audi. The chart below throws all the premium...
- Canada Auto Brand Market Share - March 2012
Canadians acquired nearly 158,000 new vehicles in March 2012. Compared with January and February, the new vehicle market is a whole different ball game once spring has sprung. March sales accounted for 44% of all Q1 sales this year (and 46% of Q1 sales...
- Luxury Auto Brand Market Share In America - January 2012
Ranked 20th through 24th in U.S. auto sales volume, Audi, Cadillac, Acura, Infiniti, and Lincoln collectively sold 38,576 new vehicles in January 2012. These brands were not America's favourite luxury auto brands, however, as Mercedes-Benz, BMW, and...
- Luxury Auto Brand Market Share In America - December 2011 And 2011 Year End
Though the second chart in this post seems to make clear that Mercedes-Benz was America's favourite luxury brand, that's not wholly true. Sales of the Mercedes-Benz brand include sales of what used to be a Dodge Sprinter. There were 16,577 of...