Cars
Crash test results have long been used in advertisements as a mode of hitting the buyer where it counts... family. Commercials for minivans with the kids in the backseat; undertones of soft music; a few puffy headlines from automotive sections in minor daily newspapers; and plenty of info about star ratings, well... that strikes Mum and Dad right in the midsection.
And so it should. For years, manufacturers have been praising themselves as a result of terrific performances in crash tests, both here and in Europe. In some advertisments, it seems as though automakers have challenged us to take safety seriously. When Volkswagen's Safe Happens ads pop up during 'the game', you feel oh-so-embarrassed if your right leg does that little twitch when the lady and her friend get HAMMERED side-on.
(Links you need to see? Euro NCAP & SaferCar & Insurance Institute for Highway Safety.)
What's new? This here internet is a powerful thing, eh. It seems like crash tests will now be used against vehicle manufacturers when they really screw up during the design phase. Building them cheap, huh? Well, apparently they will pay, considering the prevalence of crash tests available to YouTubers. One such clip, which you can watch below, is for a Chinese carmaker. Brilliance by name; lacking brilliance in practice. The BS6 is not a BMW by any definition of the abbreviation, but Brilliance Auto is BMW's partner in China. (By necessity, foreign manufacturs all have a partner in China - General Motors/SAIC, Ford/Changan etc.)
First watch as the new Volvo S80 behaves in a frontal crash.
Perhaps Brilliance should have purchased an S80, taken everything apart, and rebuilt it from the ground up. But, they didn't do that. Instead they built the BS6. And here's the result.
- Tesla Model S Achieves Five-star Rating From Euro Ncap
The safety credentials of the Tesla Model S were proved by the crash tests carried out in America, and now confirmed across the pond via Euro NCAP. Â The Model S went through the usual barrage of tests and came out the other side with a maximum five-star...
- Chevrolet Volt And Nissan Leaf Receive Top Iihs Safety Ratings In Crash Tests
The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top...
- New Renault Megane Achieves Best Score In Euro Ncap Crash Test
The new Renault Megane hatchback has scored the highest possible rating in Euro NCAP's latest crash tests gathering a perfect five stars and 37 points out of 37 - that's maximum points for protection of occupants in side and front impact tests....
- China’s Brilliance Announces German Pricing For Bs4 Sedan
Brilliance Auto, BMW's partner in China, announced on Tuesday that its BS4 compact sedan will be available in Germany from October 25 with prices starting at €15,990 or about $23,450 with the current exchange rates. The Pininfarina designed...
- Mustang Is One Safe Pony
Are muscle-car consumers willing to be marketed to by safety accolades and crash test performance? What about convertible buyers? Don't they buy cars because they're pretty and fast and the latest it car? Bet on Ford having something extra to...
Cars
CRASH TESTS - The Good & The Bad
Crash test results have long been used in advertisements as a mode of hitting the buyer where it counts... family. Commercials for minivans with the kids in the backseat; undertones of soft music; a few puffy headlines from automotive sections in minor daily newspapers; and plenty of info about star ratings, well... that strikes Mum and Dad right in the midsection.
And so it should. For years, manufacturers have been praising themselves as a result of terrific performances in crash tests, both here and in Europe. In some advertisments, it seems as though automakers have challenged us to take safety seriously. When Volkswagen's Safe Happens ads pop up during 'the game', you feel oh-so-embarrassed if your right leg does that little twitch when the lady and her friend get HAMMERED side-on.
(Links you need to see? Euro NCAP & SaferCar & Insurance Institute for Highway Safety.)
What's new? This here internet is a powerful thing, eh. It seems like crash tests will now be used against vehicle manufacturers when they really screw up during the design phase. Building them cheap, huh? Well, apparently they will pay, considering the prevalence of crash tests available to YouTubers. One such clip, which you can watch below, is for a Chinese carmaker. Brilliance by name; lacking brilliance in practice. The BS6 is not a BMW by any definition of the abbreviation, but Brilliance Auto is BMW's partner in China. (By necessity, foreign manufacturs all have a partner in China - General Motors/SAIC, Ford/Changan etc.)
First watch as the new Volvo S80 behaves in a frontal crash.
Perhaps Brilliance should have purchased an S80, taken everything apart, and rebuilt it from the ground up. But, they didn't do that. Instead they built the BS6. And here's the result.
- Tesla Model S Achieves Five-star Rating From Euro Ncap
The safety credentials of the Tesla Model S were proved by the crash tests carried out in America, and now confirmed across the pond via Euro NCAP. Â The Model S went through the usual barrage of tests and came out the other side with a maximum five-star...
- Chevrolet Volt And Nissan Leaf Receive Top Iihs Safety Ratings In Crash Tests
The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top...
- New Renault Megane Achieves Best Score In Euro Ncap Crash Test
The new Renault Megane hatchback has scored the highest possible rating in Euro NCAP's latest crash tests gathering a perfect five stars and 37 points out of 37 - that's maximum points for protection of occupants in side and front impact tests....
- China’s Brilliance Announces German Pricing For Bs4 Sedan
Brilliance Auto, BMW's partner in China, announced on Tuesday that its BS4 compact sedan will be available in Germany from October 25 with prices starting at €15,990 or about $23,450 with the current exchange rates. The Pininfarina designed...
- Mustang Is One Safe Pony
Are muscle-car consumers willing to be marketed to by safety accolades and crash test performance? What about convertible buyers? Don't they buy cars because they're pretty and fast and the latest it car? Bet on Ford having something extra to...